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Unlock the secrets to powerful packaging design

Discover how to develop a research roadmap that aligns to the key principles of great packaging design.

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Follow the post election debate

Navigate the post election noise with Savanta Politics

Election years turn up the dial on regular political discourse and among all the slogans, debates, rhetoric and hot takes, it can be challenging to discern what is really going on or get your voice heard.

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Latest thinking: Dupe products

What are they and why should a brand care?

How do you develop a strong sense of brand in the face of growing dupe culture...

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Introducing: YourVue

Personalised surveys - flexible by design

Providing on demand panel management survey platforms tailored for your business...

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Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Leveraging reputational driversin Education

A world-renowned university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Data-driven Communications

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Pricing & claims strategy

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Oral healthcare Path-to-PurchasePath-to-Purchase

Understanding path to purchase to inform channel and marketing strategies.

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Royal London:Building workplace pension strategies

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Evaluating the impact of a video platform partnership

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
Principles for packaging success
Packaging design and messaging play a key role in how consumers engage with your brand. With purchase decision-making often driven in store and at fixture, optimising your packaging design to ensure stand out and maximise conversion is vital.
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M Booth Health – How hispanic and latino americans navigate health decision-making
Hispanic/Latino Americans not only face significant systemic barriers to accessing quality health care, they’re also navigating a scarcity of trusted and culturally relevant health information. But in the face of these challenges, they’re taking control.
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The UK's Most Loved Eating Out Brands 2024
By BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.
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The UK's Most Loved Financial Services Brands 2024
By BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.
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The UK’s Most Loved Drinks Brands 2024
By BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.
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Results Day 2024: Clearing comms round-up
In 2024, the landscape of university admissions continued to evolve, reflecting the challenges and opportunities presented by a post-pandemic world. This year's Clearing process saw universities placing a strong emphasis on empathetic and supportive communication, recognising the heightened pressures that prospective students face. Our report delves into the strategies universities employed to navigate this competitive environment.
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BrandVue: market intelligence & brand growth tool
BrandVue is your market intelligence and brand growth tool, providing valuable, sector specific metrics, delivered through a best-in-class dashboard so you can evaluate yesterday, and plan for tomorrow.
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Business Confidence Northern Ireland Q2 2024
Savanta's MarketVue Business Confidence Index for NI increased significantly this quarter, from 37 in Q1 2024 to 46 in Q2 2024.
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Grocery Eye Q2 2024
The 2024 Q2 Grocery Eye report is available to read and download. Keep track of UK dietary requirements and discover how they shape food and drinks purchase decisions. Explore new dietary trends and categories and who they matter to. Download the full report here, today.
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Consumer Compass Europe Q2 2024
Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report:

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