B2B & B2C Market Research Company

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring

Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring

Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Sport England

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Unite StudentsElevating the postgraduate experience

Savanta assisted Unite Students with elevating the postgraduate accommodation experience using new insight to drive initiative development for this critical audience.

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Royal LondonCustomer awareness of ESG

Savanta helped Royal London inform customers on the importance of ESG agenda, to build long engagement and loyalty.

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Customer journey mappingBuilding lifelong loyalty

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FarnellWe help brands face similar brand tracking challenges

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Heathrow AirportUnderstanding the drivers of quality of life

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The Civil Aviation AuthorityUnderstanding the public

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Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

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Quick service restaurantInnovation & sustainability

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Office for Nuclear RegulationStakeholder audit

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report

Sustainable future: are businesses taking action now?

Savanta has used one of its surveys to better understand if businesses have taken more sustainable action since 2020. Is sustainability still on the agenda, and what steps have businesses taken to move forward with it? Find out in our report below.

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From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

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The UK's Most Loved Financial Services Brands 2023

This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?

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Business Confidence Index Q3 2023

The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below.

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Consumer Compass Q3 2023

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Grocery Eye Q3: from price-focused to sustainability-driven

Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.

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Reflecting on our work to date: supporting clients through Consumer Duty and beyond

As we near the significant two-month mark following the implementation of the updated Consumer Duty regulations, it is crucial that we take a moment to assess our achievements thus far and outline the path forward. Ou commitment to providing assistance and empowerment to our esteemed clients remains unwavering as we stride confidently into the future.

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The UK's Most Loved Eating Out Brands 2023

Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.

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How can telecom providers inspire brand loyalty in future generations?

Discover how researching the preferences of upcoming generations, like Gen Alpha, can help position your brand to appeal to these demographics.

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Global Gaming Report 2023

Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.

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