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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Optimising product design for a motor and home insurance companyUK home and car insurer

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Campaign effectiveness for a BNPL proposition

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Optimising Investment Communications with Professionals

Our client specialises in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

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Access to CashUK Business and Retail Banking Provider

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Nuffield HealthAdvanced tracking & an ecosystem of data insights

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GWRCovering core touchpoints through an ‘always-on’ programme

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British GasMaximising impact of a re-design on customer loyalty

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GoustoBuilding engagement and loyalty

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Unite StudentsElevating the proposition for Postgraduates

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Royal LondonFront Foot to inform on ESG

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
Cloud busting
New research by Savanta supports the basis of EU and national competition authorities’ investigations into the impact of legacy software vendors’ licensing practices that could harm competition in the cloud infrastructure market.
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37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.
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Harnessing the Power of Humanity
In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.
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Grocery Eye
As we reach the peak period for grocery retail, is price still the driving force behind retail and brand choice? Read our Q4 2023 Grocery Eye report below to learn the key drivers shaping grocery shopping behaviours.
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Consumer Compass Europe (Q4 report)
Consumer confidence across Europe – how are we set for 2024? 

Our latest quarterly report for consumer confidence tracks confidence up until the end of 2023.  We have uncovered  three key themes emerging from the Q4 data which will help brands plan for the needs of consumers in 2024.

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Are NI businesses taking actions to guarantee Diversity and Inclusion?
Savanta used one of its surveys to better understand if businesses in Northern Ireland (NI) have taken any specific action on Diversity and Inclusion in the workplace. What actions have NI businesses taken, and how does it compare to GB? Find out in the report below.
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Parliamentary Panels Calendar 2024
We’ve been running our parliamentary and political panels for nearly 20 years, during which time we’ve honed our industry-leading suite. Identifying the drivers of parliamentarians' perceptions, our panels enable businesses in the public sector to devise strategies that will maximise impact.
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Sustainable future
Savanta used one of its surveys to better understand if businesses in Northern Ireland (NI) have taken more sustainable action than businesses in Great Britain (GB). What actions have NI businesses taken, and how does it compare to GB? Find out in the report below.
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Navigating the path to a greener future: a financial services sustainability report
A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

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Diversity and Inclusion in the workplace: how well are businesses progressing?
Savanta surveyed businesses in Great Britain to determine if they had implemented a formal Diversity and Inclusion policy and provided Diversity and Inclusion training to their employees. Read our report below to find out the results and learn more about Diversity and Inclusion in the workplace in the UK.
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Knowledge centre

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Automotive | Business & Professional Services (B2B) | Charities & Not-For-Profit | Customer Experience | Customer journey mapping | Customer satisfaction & NPS | Eating & Drinking | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Loyalty & retention | Luxury | Media | Pharma | Politics | Property & Construction | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth

Connecting the Dots: Aligning CX KPIs with Business Outcomes

13/02/2024 - by Steve King
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Automotive | B2B Brands | Business & Professional Services (B2B) | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Loyalty & retention | Market sizing & trends | Market understanding & opportunity | Media | Thought leadership | Transport | Travel | Usage & Attitudes | User Experience

Travel trends in 2024: exploring the sector's rebound and the decline in older adult flyers

11/02/2024 - by James Rentoul

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434