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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Sport England

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Unite StudentsElevating the postgraduate experience

Savanta assisted Unite Students with elevating the postgraduate accommodation experience using new insight to drive initiative development for this critical audience.

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Royal LondonCustomer awareness of ESG

Savanta helped Royal London inform customers on the importance of ESG agenda, to build long engagement and loyalty.

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Customer journey mappingBuilding lifelong loyalty

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FarnellWe help brands face similar brand tracking challenges

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Heathrow AirportUnderstanding the drivers of quality of life

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The Civil Aviation AuthorityUnderstanding the public

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Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

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Quick service restaurantInnovation & sustainability

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Office for Nuclear RegulationStakeholder audit

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
The UK's Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
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Business Confidence Index Q3 2023
The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below.
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Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
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Grocery Eye Q3: from price-focused to sustainability-driven
Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.
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Reflecting on our work to date: supporting clients through Consumer Duty and beyond
As we near the significant two-month mark following the implementation of the updated Consumer Duty regulations, it is crucial that we take a moment to assess our achievements thus far and outline the path forward. Ou commitment to providing assistance and empowerment to our esteemed clients remains unwavering as we stride confidently into the future.
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The UK's Most Loved Eating Out Brands 2023
Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.
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How can telecom providers inspire brand loyalty in future generations?
Discover how researching the preferences of upcoming generations, like Gen Alpha, can help position your brand to appeal to these demographics.
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Global Gaming Report 2023
Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.
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Research with vulnerable audiences
Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.
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How loyalty programmes will skyrocket your brand's success
As the cost-of-living crisis continues to impact consumer spending ability, customers are cutting back on spending and changing their shopping behaviour. In response to these changes in behaviour, brands and retailers are seeking new ways to retain their customer base. One effective approach is the implementation of loyalty programmes.
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Knowledge centre

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Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Employee research | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Stakeholder engagement | Technology & Telecoms | Thought leadership | Transport | Travel | Understanding Stakeholders & Employees | User Experience

Employee Pride

22/11/2023 - by Olly Wright

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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Make Better Decisions.