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Latest thinking: Dupe products

What are they and why should a brand care?

How do you develop a strong sense of brand in the face of growing dupe culture...

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Introducing: YourVue

Personalised surveys - flexible by design

Providing on demand panel management survey platforms tailored for your business...

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Introducing: TrendVue

Your AI-powered trend navigator

Discover how TrendVue can revolutionise your approach to understanding trends...

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Latest thinking: Customer closeness

The key to building loyalty and increasing revenue

Introducing our validated framework proven to better predict revenue per customer...

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Dupe products

YourVue

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Customer closeness

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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

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Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Case studies

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Evaluating the impact of a video platform partnership

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Powering Growth with BrandVueidentifying key drivers of success

Our client is a premium Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.

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Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

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Measuring brand reputation

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Optimising product design for a motor and home insurance companyUK home and car insurer

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Campaign effectiveness for a BNPL proposition

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Optimising Investment Communications with Professionals

Our client specialises in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

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Brand essence tracker

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Access to CashUK Business and Retail Banking Provider

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Nuffield HealthAdvanced tracking & an ecosystem of data insights

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
Savanta Gender Pay Gap Report 2023
Savanta’s latest Gender Pay Gap report shows meaningful progress since last year – with higher female representation in our top quartile earners and an overall reduction in our Gender Pay Gap of 6 percentage points.

However, despite this progress, there remains an imbalance at the top of our organisation that is driving a gender pay gap. This report outlines the actions we are taking to address that gap, from supporting senior female career pathways to creating a flexible workplace.
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UK Grocery Eye Q1 2024 report
Available to read and download - the 2024 Q1 Grocery Eye report. Discover the role of healthy eating in a cost of living crisis context and how it shapes food and drinks purchase decisions. Explore health cues and who they matter to. Download the full report here, today.
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Consumer confidence across Europe – are we turning the corner?
Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond
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Why should a brand care about dupes?
Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.
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The future of Gen Z: world in a click
Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.
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Business deposits: do NI businesses behave differently to their GB counterparts?
In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.
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Advertising in a recession
In February, the UK entered a technical recession, with GDP figures showing the economy contracting by 0.3% in Q4 2023. This will have major implications for policymakers, consumers and businesses.
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Savanta's Customer Experience (CX) framework
At Savanta, we've built a legacy of assisting organisations in boosting revenues by crafting and delivering exceptional experiences. Regardless of the terminology - customers, users, clients, passengers, or shoppers - the core objective remains the same: to devise and deliver optimised experiences.
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Business deposits: a new opportunity for GB businesses?
Explore how GB businesses can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.
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Business Confidence Northern Ireland Q4 2023
The MarketVue Business Confidence Index for Northern Ireland saw a decrease in Q4 2023, falling from 36 in Q3 2023 to 34 in Q4 2023.
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Brand performance | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Data analysis & visualisation | Health & Wellbeing | Market understanding & opportunity | Pharma | Public & Social

Do pharmaceutical companies do their own market research?

26/05/2024
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Consumer confidence | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Inflation and cost-of-living continues to bite across Europe

24/05/2024
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Consumer confidence | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Immigration, inflation, healthcare and housing a critical focus for Dutch leaders

20/05/2024 - by Olly Warren

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