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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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The Civil Aviation AuthorityUnderstanding the public

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Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

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A global quick service restaurantInnovation and sustainability strategy research

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Office for Nuclear RegulationStakeholder audit

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The Co-op FoundationCampaign testing

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The Royal FoundationCampaign testing and evaluation

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A multinational beauty companyInnovation and strategy research

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Global Financial Services BrandComms testing

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Safe PassagePro-bono research project

Supporting individuals navigating the complex immigration systems.

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A global toy retailerShopper segmentation

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
How loyalty programmes will skyrocket your brand's success
As the cost-of-living crisis continues to impact consumer spending ability, customers are cutting back on spending and changing their shopping behaviour. In response to these changes in behaviour, brands and retailers are seeking new ways to retain their customer base. One effective approach is the implementation of loyalty programmes.
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For greens sake blog image
For 'greens' sake
As the cost of living looms, most consumers have taken a step back from focusing on green products with the perception they are likely to cost more. Are financial institutions hitting the snooze button on green messaging and products?
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The financial services chatbot user experience
In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below.
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Results Day 2023: Clearing comms round-up
Data from UCAS reveals that following a decline in A-level results, a significant 10,400 school leavers swiftly turned to Clearing. During this busy period, it is crucial that university marketing communications effectively promote course vacancies and sell their brand to prospective students. Savanta's report offers valuable insights on Clearing communication strategies, analysing approaches implemented both last and this year, and providing recommendations for the upcoming recruitment cycle.
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Financial services - corporate reputation
Corporate reputation in Northern Ireland: have banks recovered from the sins of their past?
Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how business perceptions in Northern Ireland differ from GB.
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Cleared for takeoff: research for the aviation sector
The environment in which airports operate has changed markedly in recent years, with COVID-19 presenting an enormous crisis for the aviation industry. As recovery continues, aviation organisations are looking ahead to their long-term strategy, and airports in particular face a diverse and challenging range of issues. To help you navigate these complexities, Savanta’s ‘Cleared for takeoff’ document outlines how we can support organisations in the sector.’ - Download in full today.
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Understanding bias, discrimination, and its impact on society
Welcome to our 2023 DE&I report, a look into the lived experiences, an evolution of our commitment to raising awareness and sharing insights.
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The UK's Most Loved FMCG Brands 2023
The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.
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Financial services - corporate reputation
Corporate reputation in GB: have banks recovered from the sins of their past?
Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how business perceptions have shifted.
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Buy now pay later
Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes
The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.
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Knowledge centre

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Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Deconstructing disparity: the persistent shadow of the gender pay gap in the modern workplace

20/09/2023 - by Casey Ford
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Nurturing progress: employment, equality, and DE&I initiatives in the workplace

19/09/2023 - by Tania Findlay

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