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Brand Equity

Driving brand equity in a digital-first world

In today’s rapidly evolving marketplace, brands operate in a more expansive and complex environment.

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Unlock the secrets to powerful packaging design

Discover how to develop a research roadmap that aligns to the key principles of great packaging design.

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The Grocery Eye Q3 2024

The Grocery Eye is a quarterly report tracking attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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The UX Digital Divide

Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector.

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Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your own, and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Defining the target audience for a fashion brand

As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context

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Streamlining experience researchWithin the agile innovation process

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Domestic appliancesCategory & brand understanding

Providing in-depth consumer research in order to drive NPD and in-market opportunities, brand strength and positioning, and consumer targeting.

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Global insurance proposition for businesses

Our client needed to understand mid-market commercial businesses across their territories to redevelop their insurance and risk management proposition

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Understanding customer needs in financial products

Our client wanted to understand consumers’ core concerns and needs when choosing financial products, in particular protection, investments, pensions and equity release and which one are genuine drivers of brand choice.

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Global brand health monitor

The wealth management (WM) arm of a major global banking group needed to understand its brand position among HNWIs across key markets.

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Samsung - Campaign insight

Understand campaign ROI

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Leveraging reputational driversin Education

A world-renowned university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
Winning in Ready-to-Drink
The Ready-to-Drink (RTD) market is exploding. But for many drinks brands, retailers and suppliers, knowing how to enter, innovate, and win remains unclear.

So, we have produced an exclusive new piece of research, uncovering what’s driving the RTD boom and where brands should focus next.
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Business Confidence Northern Ireland Q1 2025
Business Confidence Index for NI has significantly declined this quarter, from 39 in Q4 2024 to 33 in Q1 2025.
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Consumer Compass Europe: Q1 2025
The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence.

The report provides you not only a snapshot of today’s consumers behaviours, habits, knowledge and awareness – but also to help you to understand how they’ll behave tomorrow.
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Grocery Eye Q1 2025
The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.
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Parliamentary panels calendar 2025
Our Parliamentary panels calendar highlights all key events across 2025. Download our calendar below.
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Business Confidence Northern Ireland Q4 2024
While Great Britain faced a notable dip in business confidence during Q4 2024, Northern Ireland stood its ground.
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Global Beauty Path to Purchase 2025
In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from four core markets; Canada, Netherlands, UK, and USA.
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Consumer Compass Europe: Q4 2024
Our Q4 2024 report is now available to download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
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Grocery Eye Q4 2024
The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.
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AI Impact Report: Financial Services edition
Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.
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Knowledge centre

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Advanced analytics & data science | Agencies & Consultancies | B2B Brands | Brand health | Brand performance | Brand positioning | Brand tracking | Brand-planning | BrandVue | Business & Professional Services (B2B) | Communication Effectiveness & Optimisation | Consumer Brands | Dashboards & data visualisation | Data analysis & visualisation | Loyalty & retention | Luxury | Wealth Management

The UK’s Most Loved Brands

11/04/2025 - by Hermione Hitchin

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