API development

Do more with your data

Do more with your data. It’s not the data you collect, it’s what you do with it that counts. Our API will help you pull metrics from Savanta dashboards into your own reporting systems.

Our approach

The AllVue API is a data feed that is always on and accessible. You can access data in CSV format to be used in broader applications or fed into a data warehouse.

Our API has been developed in two forms:

Our Survey Response API gives you daily respondent level data – perfect for adding into a data warehouse, pairing with other data sets, and running your own analysis on the imported data set. While all the time you can view calculated metrics in your Savanta dashboards.
Our Calculated Metric API gives you pre-calculated and weighted results - as per your reports or dashboards. This API is used to accurately report the calculated, weighted data from our AllVue platform with other KPIs in your internal systems.

Our APIs have different benefits; pick the one that best fits your needs. Our APIs are designed to be accessed from a programme or service, so rather than user login details, all requests are sent with an API Key.

Our Savanta Data Open API 3 specification may be useful in generating code to call these APIs or integrating with other tools. Find out more about our API development.

Access the API

Once you have an account with us, we will issue you a key that you can use as a bearer token in your requests.

Receive daily updates

The data in the API is updated each day. Depending on the average type you are looking at in the Calculated Metric API, you may not see the most recent week, month, quarter, or year until the period is complete.

Apply your own filters

Currently the data cannot be filtered, which means you can apply your own filters to metrics, by using the Survey Response API and recreating the metrics that would be in your reports.

Fair use

We have no strict rate limit on the API, but we do have a fair use policy – our servers are robust, but if you are looking to use large data sets, we recommend you store data in you own database to avoid repeat pulling of data sets.

Research benefits

Each of our APIs provide a range of benefits depending on your needs:

Accurately report data

Our Calculated Metric API will accurately report the calculated, weighted data you see in our AllVue platform with other KPIs you have from suppliers in your internal systems.

Pull metrics from dashboards

Our Calculated Metric API allows you to pull metrics into your own reporting system. For example, you can measure the effectiveness of offline marketing efforts with metrics that measure if campaigns have had the impact you expected.

Provide data at an individual level

Our Survey Response API provides all the data, by individual respondents, from a survey and metadata to interpret the responses. It does not return results for calculated metrics seen in Savanta dashboards.

Create custom aggregations

Our Survey Response API is invaluable for custom results aggregation; combining raw data from our surveys with your own data sources to produce enriched analytics. It can also be used to present survey data in business information solutions or to interrogate survey responses.

Other research methods

Technology

Platforms

API development

Data analysis and visualisation

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel,
we provide target audience research for further and higher education specialist audiences.

Youth

It’s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.

Case Studies

The Civil Aviation AuthorityUnderstanding the public

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Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

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A global quick service restaurantInnovation and sustainability strategy research

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Office for Nuclear RegulationStakeholder audit

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The Co-op FoundationCampaign testing

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The Royal FoundationCampaign testing and evaluation

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A multinational beauty companyInnovation and strategy research

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Global Financial Services BrandComms testing

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Safe PassagePro-bono research project

Supporting individuals navigating the complex immigration systems.

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A global toy retailerShopper segmentation

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Featured Report

How loyalty programmes will skyrocket your brand's success

As the cost-of-living crisis continues to impact consumer spending ability, customers are cutting back on spending and changing their shopping behaviour. In response to these changes in behaviour, brands and retailers are seeking new ways to retain their customer base. One effective approach is the implementation of loyalty programmes.

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For 'greens' sake

As the cost of living looms, most consumers have taken a step back from focusing on green products with the perception they are likely to cost more. Are financial institutions hitting the snooze button on green messaging and products?

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The financial services chatbot user experience

In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below.

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Results Day 2023: Clearing comms round-up

Data from UCAS reveals that following a decline in A-level results, a significant 10,400 school leavers swiftly turned to Clearing. During this busy period, it is crucial that university marketing communications effectively promote course vacancies and sell their brand to prospective students. Savanta's report offers valuable insights on Clearing communication strategies, analysing approaches implemented both last and this year, and providing recommendations for the upcoming recruitment cycle.

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Financial services - corporate reputation

Corporate reputation in Northern Ireland: have banks recovered from the sins of their past?

Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how business perceptions in Northern Ireland differ from GB.

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Cleared for takeoff: research for the aviation sector

The environment in which airports operate has changed markedly in recent years, with COVID-19 presenting an enormous crisis for the aviation industry. As recovery continues, aviation organisations are looking ahead to their long-term strategy, and airports in particular face a diverse and challenging range of issues. To help you navigate these complexities, Savanta’s ‘Cleared for takeoff’ document outlines how we can support organisations in the sector.’ - Download in full today.

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Understanding bias, discrimination, and its impact on society

Welcome to our 2023 DE&I report, a look into the lived experiences, an evolution of our commitment to raising awareness and sharing insights.

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The UK's Most Loved FMCG Brands 2023

The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

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Corporate reputation in GB: have banks recovered from the sins of their past?

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Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes

The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

API development

Do more with your data

Our approach