Audience market segmentation

They say the customer is always right. And, certainly, the importance of achieving high satisfaction levels and providing a quality service can’t be under-estimated.

To reach these heights, you must first understand your different customer types – how their needs differ, and which ones present the best commercial potential. Segmentation research will help you achieve this. We deliver an audience segmentation that will be understood across the business, from sales to finance. We help you answer burning questions, including:

• Who are your different customers in terms of behaviours, motivations, attitudes, and needs? Which ones should you target? What is the size of the opportunity?
• Which behaviours make them unique opportunities – or not? What challenges and frustrations do they encounter?
• Why are customers behaving that way? How do current offerings meet their needs? Does white space exist?