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Market sizing & trends

How big is the market for your new products or services? What trends may strengthen, or weaken, the opportunity? What are the macro forces set to shape the market? Market sizing and industry trends research and analysis will help you measure the potential reach or revenue for your next big idea.

Our approach

No matter if it’s for retail, public sector, or automotive industry trends; whether you need to know the specifics about pharmaceutical wholesaling, pension funding or cloud computing market size – our research covers every niche.

We identify the complexities of your market landscape so you can optimise marketing plans. We minimise the business risk by highlighting the existing customer segments and competitors. And we use a wide range of research approaches, combined with advanced analytical techniques and modelling, to ensure your market size data analytics are commercially valid and predict future opportunities.

Looking for robust data on the total addressable market (TAM), serviceable available market (SAM), and your serviceable obtainable market (SOM)? Look no further – we’ll size the opportunity for you.

How it works

We tailor every project, to provide all you need to understand B2C or B2B trends and make go or no-go decisions. Step-by-step, here’s how we do it:

01

Defining target audiences

We run stakeholder workshops and immerse ourselves in secondary research. We’ll leverage existing information as a starting point for the market assessment.

02

Asking the experts

Benefit from insightful expert assessments of the market from our in-depth interviews.

03

Understanding the market

Explore the context of the overall findings from qualitative interviews and desk research. Results here will also inform the questions we ask at the next phase.

04

Sizing the market

See the in-depth quantitative view of the market for your product or service proposition.

05

Analysing and validating the results

We blend the results with key category and sales data. The research is underpinned with econometric modelling, using a range of statistical techniques including conjoint, predictive analytics, and volumetrics to validate the results.

Research benefits

We identify the complexities of your market landscape so you can optimise marketing plans.

Calibrating product development

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Developing business models

Validate future business and marketing strategies based on robust market size data analytics.

Identifying market appetite

Get an accurate view of the market landscape. Assess interest levels for your existing or proposed products or services.

Predicting consumer behaviour

Identify threats and growth opportunities for your products or services to inform future strategies.

Reassuring investors

Provide evidence to ensure investors understand your business model and offering. Gain a better perspective of how it fits within current and future markets.

Research methods

Audience / market segmentation

Audience / market segmentation

Market understanding & opportunity

Market understanding & opportunity

Usage & attitudes studies

Usage & attitudes studies

Volumetrics & forecasting

Volumetrics & forecasting

"The research showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament – it’s not ‘one and done and left on the shelf’ this remains current and live and is being used."

NHBC

Case studies

Fitness FirstRebranding

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JLTGetting customers on board

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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