Skip to Content

Market sizing & trends

How big is the market for your new products or services? What trends may strengthen, or weaken, the opportunity? What are the macro forces set to shape the market? Market sizing and industry trends research and analysis will help you measure the potential reach or revenue for your next big idea.

Our approach

No matter if it’s for retail, public sector, or automotive industry trends; whether you need to know the specifics about pharmaceutical wholesaling, pension funding or cloud computing market size – our research covers every niche.

We identify the complexities of your market landscape so you can optimise marketing plans. We minimise the business risk by highlighting the existing customer segments and competitors. And we use a wide range of research approaches, combined with advanced analytical techniques and modelling, to ensure your market size data analytics are commercially valid and predict future opportunities.

Looking for robust data on the total addressable market (TAM), serviceable available market (SAM), and your serviceable obtainable market (SOM)? Look no further – we’ll size the opportunity for you.

How it works

We tailor every project, to provide all you need to understand B2C or B2B trends and make go or no-go decisions. Step-by-step, here’s how we do it:

01

Defining target audiences

We run stakeholder workshops and immerse ourselves in secondary research. We’ll leverage existing information as a starting point for the market assessment.

02

Asking the experts

Benefit from insightful expert assessments of the market from our in-depth interviews.

03

Understanding the market

Explore the context of the overall findings from qualitative interviews and desk research. Results here will also inform the questions we ask at the next phase.

04

Sizing the market

See the in-depth quantitative view of the market for your product or service proposition.

05

Analysing and validating the results

We blend the results with key category and sales data. The research is underpinned with econometric modelling, using a range of statistical techniques including conjoint, predictive analytics, and volumetrics to validate the results.

Research benefits

We identify the complexities of your market landscape so you can optimize marketing plans.

Calibrating product development

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Developing business models

Validate future business and marketing strategies based on robust market size data analytics.

Identifying market appetite

Get an accurate view of the market landscape. Assess interest levels for your existing or proposed products or services.

Predicting consumer behaviour

Identify threats and growth opportunities for your products or services to inform future strategies.

Reassuring investors

Provide evidence to ensure investors understand your business model and offering. Gain a better perspective of how it fits within current and future markets.

Research methods

Audience / market segmentation

Audience / market segmentation

Market understanding & opportunity

Market understanding & opportunity

Attitudes & usage studies

Attitudes & usage studies

"The research showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalize this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament – it’s not ‘one and done and left on the shelf’ this remains current and live and is being used."

NHBC

Case studies

State of the Nation reportReshaping recruitment strategy

Learn More

Fitness FirstPutting muscle into their rebrand

Learn More

JLTGetting customers on board

Learn More
Featured report
Brands in the metaverse: sizing up the opportunity
Our latest global study is is founded on the responses of more than 7,000 consumers across the US, UK, and Europe, and dives into the world of opportunities available for brands to get involved in the metaverse.
Learn More
America's Most Loved Eating Out Brands 2023
Welcome to BrandVue's Most Loved Eating Out Brands 2023 - a look at the most adored and embraced dining brands across the US. 
Learn More
Understanding bias, discrimination, and its impact on society
Welcome to our 2023 DE&I report, investigating the views and lived experiences of 5,000 people from the US, UK, France, Sweden, Germany, and the Netherlands to identify where the issues lie, how they impact behavior, and what progress is being made to increase diversity, equity, and inclusion.
Learn More
Corporate reputation: have banks recovered from the sins of their past?
Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how consumer perceptions have shifted.
Learn More

Knowledge Center

View all
Explore

Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710

Contact us

Make Better Decisions.