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Brand performance research

We don’t just track brands – we help build brands. Understand and optimize your brand performance and reputation in an ever-changing world.

Our approach

There used to be fewer channels, fewer touchpoints, and fewer ways to interact with brands to understand brand performance. But building brand equity has changed. There’s no orderly process of trial or evaluation. Competitors change the customer journey constantly. Reputation is everything. Loyalty is fleeting and consumer voices carry greater weight.

Discover how to impact your KPIs through driver analysis. We build predictive simulations - ideal for marketing planning sessions and prioritizing potential concepts, helping you predict commercial outcomes and provide guidance on ROI.

Track brand health and corporate reputation. Find your ideal positioning. Optimize your performance. Grow your brand.

Research benefits

Behavioral science and thinking

Our research approach and design uses the latest techniques in behavioral science to optimize consumer thinking and behaviour.

Connecting brand tracking to outcomes

We provide foresight from tracking and connect it to commercial outcomes, helping you drive action by linking research outcomes to your strategy.

Identifying the right KPIs for your brand

Go beyond one-size-fits-all brand metric tracking. Focus on building an understanding of the relevant KPIs and specific, bespoke metrics.

Identifying issues before they escalate

Scan the horizon for future issues – to mitigate them or their impact. No one likes a nasty surprise. We present the insights and implications you need to determine how to navigate a crisis.

Linking actionable insights to business strategy

Empowering data and high-impact consulting is only valuable if you take action based on the findings. We help you take our insights and their implications to create a clear strategy for success.

Research methods

Brand development & strategy

Brand health & tracking

Corporate reputation

Market understanding & opportunity

Case studies

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American lifestyle apparelCustomer journey mapping

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Digital advertising softwareB2B brand tracking

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Ribbon CommunicationsBrand health tracker

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Outdoor power equipment giantBrand Tracking

With a reported $500+ revenue in 2021, our client has established themselves as a giant in the competitive space.

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Barratt DevelopmentsInsight from concept to launch

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"Savanta is an excellent partner. They have a very strong understanding of branding in B2B environments and their approach uncovers deep insights. What's more, they’re able to translate these into strategically and commercially sound business advice”

Matchtech Group

“We were keen to categorise and segment our pool of prospects and we have been successfully able to do that with Savanta’s findings. That helps us enormously in our marketing approach – we know, for instance, the prospects whom there is very little point in trying to appeal to, and we know where we have a chance.”

Moneycorp
Featured report
Strategy & marketing UK Post Covid-19
Our survey of marketers by Savanta and Next15 looks at how marketers have had to adapt to the pandemic and whether or not new trends and ways of working will be carried forwards. Download our report below.
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Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710

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