There used to be fewer channels, fewer touchpoints, and fewer ways to interact with brands to understand brand performance. But building brand equity has changed. There’s no orderly process of trial or evaluation. Competitors change the customer journey constantly. Reputation is everything. Loyalty is fleeting and consumer voices carry greater weight.
Discover how to impact your KPIs through driver analysis. We build predictive simulations - ideal for marketing planning sessions and prioritising potential concepts, helping you predict commercial outcomes and provide guidance on ROI.
Track brand health and corporate reputation. Find your ideal positioning. Optimise your performance. Grow your brand.
Behavioural science and thinking
Our research approach and design uses the latest techniques in behavioural science to optimise consumer thinking and behaviour.
Connecting brand tracking to outcomes
We provide foresight from tracking and connect it to commercial outcomes, helping you drive action by linking research outcomes to your strategy.
Identifying the right KPIs for your brand
Go beyond one-size-fits-all brand metric tracking. Focus on building an understanding of the relevant KPIs and specific, bespoke metrics.
Identifying issues before they escalate
Scan the horizon for future issues – to mitigate them or their impact. No one likes a nasty surprise. We present the insights and implications you need to determine how to navigate a crisis.
Linking actionable insights to business strategy
Empowering data and high-impact consulting is only valuable if you take action based on the findings. We help you take our insights and their implications to create a clear strategy for success.
"Savanta is an excellent partner. They have a very strong understanding of branding in B2B environments and their approach uncovers deep insights. What's more, they’re able to translate these into strategically and commercially sound business advice”
“We were keen to categorise and segment our pool of prospects and we have been successfully able to do that with Savanta’s findings. That helps us enormously in our marketing approach – we know, for instance, the prospects whom there is very little point in trying to appeal to, and we know where we have a chance.”
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Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434