Skip to Content

Fashion & Beauty market research

In the fashion and beauty world, it’s vital to tell a compelling and authentic story, while also connecting with consumers across an omnichannel landscape and contributing positively to the world.

It’s no small task, but that’s what makes our fashion market research and beauty market research so exciting.

Mark Pingol SVP, Research, Insight & Consulting Get in touch

The world of fashion and beauty is as demanding as it is rewarding.

Being a brand that people wear and desire means being front and centre in consumers’ minds. It means you must work harder and faster to remain relevant, to innovate and to inspire. It’s all about satisfying consumers’ ever-changing demands. Experience is everything. To create stand out experiences, brands need to connect with customers emotionally. Delivering this effectively requires fashion marketing research and cosmetics market research that tells you what consumers are thinking, what their emotional needs and mindsets are, and what the context is when making decisions.

The beauty is in the eye of the data holder!

How we help

Improve targeting and cut-through

Measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement studies. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.

Become more customer-centric

Get close to your target audience using a combination of qualitative exploration and robust market analysis to bring customer profiles to life for your teams. We’ll design and embed a bespoke audience segmentation, helping your teams align decision making around target audience needs.

Improve conversion at the point of sale

Develop customer touchpoints, both in-store and online, to understand the context in which decisions are made across the customer journey. Work with our behavioural team, using both ethnographic and implicit approaches, to inform strategies that will boost customer satisfaction and conversion.

Launch successful propositions

We help you identify and explore new opportunities to understand what resonates most amongst your target audience. Whether it’s an early-stage idea or a prelaunch concept, we design studies that integrate multiple sources of insight to help you build winning propositions.

Case studies

View all

SuperdryEnhancing market understanding

Learn More

Swiss Watch ManufacturerDeveloping brand identity

Learn More

"I was amazed by their vast international knowledge & expertise, in-depth shopping knowledge, excellent presentation skills and helpful team. Their insights have been eye openers for Coty."

Coty
Featured reports
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
Learn More
The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.
Learn More
Tracking your ad campaign to maximise sales and ROI
With consumers spoilt for choice in-store and bombarded with messaging across marketing channels, we show you how to monitor how your latest ad campaign is driving your brand?

Download our free guide below.
Learn More
The Power of Emotion Creative TV ads
Creative execution is the biggest factor driving advertising profitability that marketers can influence. We show how optimising your creative can multiply your brand’s profits.

Download our free guide now.
Learn More

Knowledge centre

Read more
Explore

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434