Skip to Content

Eating & drinking market research

Restaurant owners have faced a tricky ride in the last few years and one thing remains clear – eating out is as popular as ever. But new diets and category entry points change quickly. Only the fittest survive. Restaurants can quickly go from fully booked to floundering flop. Restaurant market research will help you satisfy consumer appetites.

Will Blackett EVP, Consumer Get in touch


From pubs to coffee shops, fast food to delivery aggregators, brands must stay top of mind to keep customers ordering.

We know what makes a successful operator. And we can spot a struggling brand a mile off. Don’t let that be you. Keep your finger on the pulse of new eating out trends and innovations — across the market and among different audiences.

This is about creating great dining experiences and ensuring your customers are front and centre when it comes to how you define your brand. Hospitality research allows you to make strategic and tactical decisions with confidence.

Our always-on data ensures no plan or decision exists in isolation – all actions and outcomes are clearly placed in relation to the rest of the market landscape.

How we help

Improve targeting and cut through

Measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.

Finding the most valuable customers

What types of people represent high value customers? And where can you find look-a-likes in the wider market? We’ll profile and size these groups to measure growth potential, cost per acquisition and barriers to visiting or ordering. These are the key ingredients for a perfect customer strategy.

Refine your brand positioning and messaging

What are the areas of strength that are central to your value proposition? We’ll identify your brand’s strengths relative to competitors through the eyes of your core consumers and customers. While editing down or editing out secondary features.

Incorporate trends and evolve brand identity

Stay ahead of key trends and thought leadership. Create a snapshot of your brand’s performance – right here, right now. We will clarify who your key competitors are, who the challengers of tomorrow are, and where your opportunities and threats for growth lie. Identify strategies to drive performance and growth over time. Test and track their success.

Case studies

Fast-food restaurantOptimising in-store execution

Learn More

Caffè NeroDelivering delight to customers

Learn More

innocent drinksProviding contextual direction

Learn More

WagamamaCustomer experience tracking

Learn More

“In my opinion, BrandVue remains the leader in brand tracking within the restaurant sector and is an instrumental source of data that helps to inform strategic direction and business targets. The ongoing development of the product and the underlying technology will be sure to maintain this position, and we look forward to continuing to work together in the future."

Nandos Head of Business Insights

"Local managers are empowered to use restaurant-level feedback to guide their teams in improving the guest experience and directly drive revenue.”


Food & Beverages Newsletter

Click below to stay up to date with the latest industry trends and insights and to receive news on our latest product launches and work.

Sign up
Featured reports
UK Grocery Eye Q1 2024 report
Available to read and download - the 2024 Q1 Grocery Eye report. Discover the role of healthy eating in a cost of living crisis context and how it shapes food and drinks purchase decisions. Explore health cues and who they matter to. Download the full report here, today.
Learn More
The future of Gen Z: world in a click
Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.
Learn More
Savanta's Customer Experience (CX) framework
At Savanta, we've built a legacy of assisting organisations in boosting revenues by crafting and delivering exceptional experiences. Regardless of the terminology - customers, users, clients, passengers, or shoppers - the core objective remains the same: to devise and deliver optimised experiences.
Learn More
37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434