Grocery Eye

The cost-of-living crisis still has a strong impact on grocery shopping and continues to redefine brand engagement and influence shopping behaviours.

Although we see shoppers adapting to high inflation and the most financially resilient groups are once again seeking inspiration and excitement in the grocery aisles, price remains top of mind and a key decision driver, both for retailer and brand choice for most shoppers.

As a result, we see a widening gap between the needs of those who can afford to look for new and exciting products and those who can’t and are looking for a simple, cost-efficient shopping experience.

This focus on price, and promotions is also eroding loyalty and starting to move shoppers towards smaller, more targeted shops.

Read more in the report below