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Consumer Compass Europe

Q4 2025

Brands’ success during periods of economic instability depends on their understanding of today’s consumers – and how they’ll behave tomorrow.

Savanta’s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits.

Scott Ryrie 27/01/2026

Our latest Consumer Compass Europe report is here.

Savanta’s Consumer Compass Europe Q4 2025 delivers expert insight on consumer sentiment, priorities, and spending intentions as brands navigate a challenging ongoing economic climate.

This quarter reveals ongoing volatility in consumer confidence across Europe, with no significant rebound as we enter the “Golden Quarter.” While markets like the Netherlands and France have seen a modest recovery from their mid-year lows, the UK remains under pressure.

This edition covers;

– The latest trends in consumer confidence and spending intentions across major markets
– Why creative and connected value propositions are now critical for growth
– How to leverage new methods of connection

Check out some of the key findings by downloading the latest report.

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