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Business & professional services market research

Any company providing business and professional services is providing the lifeblood of commerce.

There’s a myriad of partners and suppliers – from raw ingredients and manufacturing capabilities to enterprise software and advisory services.

To understand the business and professional services industry with precision B2B market research, is to understand how the world works!

Here’s how we can help:

Emma Callaghan Head of Public & Corporate Get in touch

Customers don’t buy business and professional services rationally.

Decision makers don’t compile a list of all providers, conduct an extensive evaluation of their technical capabilities, and then select the one they deem will generate the best ROI. In fact, decision makers within organisations are just as irrational, emotional and impulsive as any other human!

They’re heavily influenced by branding, marketing and recommendations. They’re often far more interested in what a solution means for them personally, rather than what it means for their business. Once we appreciate this, business to business market research can open the door to creating products, services and campaigns that truly propel growth.

We have extensive access to business decision makers. It’s the bread and butter of any research agency worth its salt. What sets us apart is our experience in engaging internal teams – from frustrated marketers to protective account owners. Our experienced B2B market research team knows just how to interact with time-scarce, guarded business decision-makers (and their PAs!). To elicit what they truly think and how they really behave is priceless.

We deliver research findings with grounded and contextualized recommendations that resonate with leadership teams.

How we help

Understand your target market

Map-out how and why businesses buy solutions. What triggers the need? Who’s involved? What matters to them? Where do they look? And who do they trust?

Develop compelling products and services

From identifying unmet needs and co-creating new solutions, to testing and refining existing late-stage concepts, we can supercharge the success of your next product or service.

Enhance your branding

Where is your brand is now and where do you want to take it? We help you align internal and external perceptions. Attractive, achievable and ownable. It’s where you want your brand to be. Track progress, optimise initiatives, build business cases, and course correct.

Optimise marketing communications

Are you relevant to your audiences? Do your messages resonate? We can develop, test and optimise marketing communications to capture attention within your target market. Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs.

Case studies

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Mid-Corporate Insurance ResearchUnderstanding the customer-broker-insurer relationship

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Using Eco Segments to develop financial services / products

As the government aims to achieve Net Zero carbon emissions, our client wanted to gauge consumer sentiment towards energy efficiency in housing. By establishing interest in green financial products and services and the factors influencing them, the client aimed to develop green products and services to meet consumer needs in the face of climate change, the rising energy costs and cost of living, and government legislation.

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Royal LondonCustomer awareness of ESG

Savanta helped Royal London inform customers on the importance of ESG agenda, to build long engagement and loyalty.

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Barriers in Cross-border payments for NGOs

Unlocking opportunities for growth through NGOs for a FinTech payment platform.

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Customer journey mappingBuilding lifelong loyalty

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FarnellWe help brands face similar brand tracking challenges

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Global Financial Services BrandComms testing

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Funding Circle

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Driving global expansionUnderstanding brand health

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M Booth: Vaccine rolloutBrand perceptions

M Booth Health are a global PR agency working with renowned brands.

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Ribbon CommunicationsBrand health tracker

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International accounting firmThought leadership

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Strategy consulting firmScripting around the clock

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Brand FinanceGlobal Soft Power Index

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Premier FarnellDelivery service optimisation

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CitrixMaximising marketing

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The &PartnershipQuick turnaround research

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PegasystemsThought leadership

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Automotive manufacturerCustomer journey mapping

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VerizonThought leadership

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Matchtech GroupMaintaining the house of brands

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PA ConsultingFree-thinking innovators

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REXELSparking a new buying process

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Santa Fe RelocationGlobal mobility survey

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Savanta did a fantastic job in getting to understand a complex set of audiences and delivered well-thought through, relevant and actionable findings. We asked them to present to our senior team, who were delighted with the outputs. We’d be more than happy to recommend them to anyone looking to gain thorough insights into their wider market.

BGF Digital Marketing Lead

Savanta designed and executed a listening process for Nominet that allowed us to understand in detail the views and concerns of our member organisations. This was a considerable challenge due to the diversity of members and the desire to ensure everybody had an opportunity to feed into the process even though we have varying levels of member engagement and do not hold contact details and permissions for all members. Most importantly, Savanta delivered the independence and professionalism required to ensure views were represented fairly and accurately and that the leadership team at Nominet were able to engage with the process and understand the feedback received. I would not hesitate to recommend Savanta for stakeholder and membership research.

Nominet Market Analyst

We’ve partnered with Savanta to ideate, design and conduct thought leadership studies exploring topics from the Future of Work to the technologies driving Customer Experience revolutions. I know I can rely on Savanta to constructively challenge our thinking, design and deliver great research, and extract powerful, hard-hitting insights from the data. The results have been impactful with one report alone delivering 13X more than our average long-form content downloads. I have no hesitation in recommending Savanta.

Pegasystems Director, Global Brand Marketing

Savanta have been a valued research partner to Heathrow since 2015, delivering research among a wide range of public and stakeholder audiences. We greatly value the flexibility and agility they bring, which allows us to respond to fast-changing organisational requirements. Savanta’s insights inform our organisational strategy and help us to plan for the future with confidence.

Heathrow Senior Research & Insights Manager
Featured reports
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
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Recovery & resilience of UK businesses
As organisations face significant challenges to their financial and operational resilience, how are UK businesses readjusting in a post-pandemic world and the implications of Brexit?

Download our webinar below to find out.
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Savanta UK Business Tracker
A streamlined monthly tracker to monitor the recovery, resilience and adaptation of UK businesses in a post Pandemic and Brexit market.

Download our guide now
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Delivering Successful Thought Leadership Programmes (UK)
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

Download our report now.
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Knowledge

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Consumer Brands

A full range of fieldwork and audience access solutions

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B2B Brands

A full range of fieldwork and audience access solutions

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Public & Social

A full range of fieldwork and audience access solutions

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Agencies & Consultancies

A full range of fieldwork and audience access solutions

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434