International accounting firm

Our client has been able to produce content representative of three key regions and several individual markets including the US, Japan, Australia and Hong Kong.

Our client is a leading international professional services partnership, with over 300,000 employees across the globe. With a specialism in accounting, it also provides consulting, assurance, tax, and transaction services to thousands of clients.

The Challenge

Thought leadership in the wealth management space is occasional and somewhat limited in its scope.

Our client recognised this and wanted to conduct a truly global usage & attitudes study to understand all their key clients’ markets and ultimately drive perceptions of them as a brand that truly understands the key issues facing their clients’ clients.

Our approach

To ensure the data accurately represented the wealthy across 30 key markets, we conducted secondary research and modelled the wealth profiles within each market.

This allowed us to set quotas not only based on our clients’ priority markets but to ensure that when wrapped up and crystalised globally, the data rang true to the thought leaderships target readers.

We then used a combination of online and phone research to reach the audiences across the different markets and wealth levels to ensure the participants were verified and able to inform the topics appropriately.

The outcome

Our client has had an incredibly powerful reception to the data.

Not only have they published an impactful globally report on the vital issues facing wealth managers, but they’ve been able to produce content representative of three key regions and several individual markets including the US, Japan, Australia and Hong Kong.