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Audience understanding

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities. Our monthly survey will equip you with the MP know-how you need.

Our approach

Our MPs Panel operates every month that Parliament is in session, identifying the drivers of MPs' perceptions and helping you to devise strategies that will achieve maximum impact. We’ve been running our parliamentary and political panels for nearly 20 years, during which time we’ve honed our industry-leading suite. It’s about providing real value by placing data into proper context and forming evidenced-based recommendations.


Working collaboratively, we’ll design questions that will give you the insights you need to inform your decision making and strategic development.



Each wave reaches a sample of 100 Members of Parliament, representative by party and region.



Data tables visualise the results to each question, showing key demographics including party, region, marginality, new or returning.



We’ll produce a full report – complete with recommendations – visually displaying the results and highlighting key insights and differences across sub-groups.



As an optional extra, we can present the results to your internal team(s) and facilitate a discussion on the implications of the results for your organisation.

Research benefits

Inform your decision making

Build your reputation, communications, and public policy strategies. Our deep understanding of conducting research with parliamentarians and our broad political knowledge produces meaningful insights to inform your activities.

Explore perceptions in depth

Qualitative in-depth interviews allow you to perform a deep-dive on the data, explore reasons for perceptions and gather MP-led recommendations for action.

Track perception and impact

Assess the impact of your work by using the regularity of our panel to track perceptions of parliamentarians over time.

Understand your core audience

Use core group analysis to understand the perceptions of the parliamentarians of greatest interest to you and compare them to the wider parliaments.

Research methods

Devolved Parliaments Panels

Devolved Parliaments Panels

Councillors panel

Councillors panel

Peers panel

Peers panel

EU Influencers

EU Influencers

Audience expertise


Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.


High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.


Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.


From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.


Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Featured Reports
Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices
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Delivering Successful Thought Leadership Programmes (UK)
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

Download our report now.
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Stakeholder research: Covid-19 and Brexit
Our guide to managing stakeholder relationships during times of transition to shape the environment in which organisations operate, from influencing regulation, reputation and government support, to addressing key sector issues in the media.

Download it free below.
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Not sure? See how we can help

Consumer Brands

A full range of fieldwork and audience access solutions

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B2B Brands

A full range of fieldwork and audience access solutions

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Public & Social

A full range of fieldwork and audience access solutions

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Agencies & Consultancies

A full range of fieldwork and audience access solutions

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434