Around 80% of new products fail. Why? Because companies don’t apply a rigorous framework to their development and implementation.
An innovation product planning and development process is often lengthy, costly, or both. Yet without the necessary rigour and discipline, innovation can also be wasteful – potentially leading to brand damage, plus disengaged consumers and retail partners. That’s why we’ve developed a five-step research framework to move products through the stage gate process. It includes:
- Consumer opportunity scoping and ideation
- Concept development and range optimisation
- Product testing
- Commercial validation with volume forecasting
- Post-launch performance monitoring
We’ve supported leading brands for decades with their product and service development research, to help launch innovations that last and create incremental value. Our product and service development research helps create products based on actionable, true consumer needs and wants.
We’ll support you in developing proposition bundles that appeal, while delivering the product promised. This will enable you to sell according to expectations, avoid cannibalisation and evaluate the launch. Create outstanding products that deliver ROI and stand the test of time, supported by robust product development market research. Are you ready to innovate?
Aligning with global manufacturers
Our five-step framework is consistent with the stage gate processes employed by consumer packaged goods (CPG) powerhouses. This robust approach will help you develop and launch successful innovations to build category growth.
Growing product and category performance
If you're going to meet consumer needs, you must grow your product and improve category performance. We work with manufacturers and retailers to build relationships and deliver winning solutions.
Applying a global and local lens to innovation
For innovation to fly, you need a global and local lens to bring a true perspective to each project. Luckily, we've got the worldwide experience you need.
Mastering and leveraging purchase dynamics
What should you do next? Our insight and implication-led reporting provides the data you need to answer this question. We understand innovation processes – from ideation to market launch – and our experience spans categories and markets.
Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434