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Product & service development

Inspiring innovation that lasts. Build, test, refine, and measure new launches with confidence, using our product development research services and innovation consulting.

Our approach

Around 80% of new products fail. Why? Because companies don’t apply a rigorous framework to their development and implementation.

An innovation product planning and development process is often lengthy, costly, or both. Yet without the necessary rigour and discipline, innovation can also be wasteful – potentially leading to brand damage, plus disengaged consumers and retail partners. That’s why we’ve developed a five-step research framework to move products through the stage gate process. It includes:

  1. Consumer opportunity scoping and ideation
  2. Concept development and range optimisation
  3. Product testing
  4. Commercial validation with volume forecasting
  5. Post-launch performance monitoring

We’ve supported leading brands for decades with their product and service development research, to help launch innovations that last and create incremental value. Our product and service development research helps create products based on actionable, true consumer needs and wants.

We’ll support you in developing proposition bundles that appeal, while delivering the product promised. This will enable you to sell according to expectations, avoid cannibalisation and evaluate the launch. Create outstanding products that deliver ROI and stand the test of time, supported by robust product development market research. Are you ready to innovate?

Research benefits

Aligning with global manufacturers

Our five-step framework is consistent with the stage gate processes employed by consumer packaged goods (CPG) powerhouses. This robust approach will help you develop and launch successful innovations to build category growth.

Growing product and category performance

If you're going to meet consumer needs, you must grow your product and improve category performance. We work with manufacturers and retailers to build relationships and deliver winning solutions.

Applying a global and local lens to innovation

For innovation to fly, you need a global and local lens to bring a true perspective to each project. Luckily, we've got the worldwide experience you need.

Mastering and leveraging purchase dynamics

What should you do next? Our insight and implication-led reporting provides the data you need to answer this question. We understand innovation processes – from ideation to market launch – and our experience spans categories and markets.

Research methods

Ideation & concept development

Ideation & concept development

Concept testing

Concept testing

Product testing

Product testing

Pricing strategy

Pricing strategy

Range optimisation

Range optimisation

Featured case study

Fast-food restaurantOptimising in-store execution

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Soft drinks manufacturerDelivering a sustainable future

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Featured report
BrandVue’s Most Loved FMCG Brands 2022
Savanta's latest report reveals the UK’s most loved FMCG brands of 2022 - with performance rankings from across all major categories.

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The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

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Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

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Media campaign effectiveness
Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434