Concept testing research

With competitive marketplaces, highly demanding consumers, and challenging retail conditions, it’s increasingly difficult to launch new and successful products.

Validating new concepts with consumers provides confidence that you’re only investing in and developing ideas with the greatest potential. Our product concept development and testing offer is best applied early in the innovation stage, ensuring you’re investing in winning ideas early on. To determine the strengths, weaknesses, and opportunities for optimising new ideas, our concept testing approach uses some traditional metrics and implicit association techniques.

We go beyond consumers’ claimed reactions to reveal their subconscious perceptions of your products. We also contextualise results, by benchmarking metrics against our extensive database of concept norms and current competitors. Don’t alienate your regular customers. Make sure your new products align with their expectations.