New product testing
Understand how automatic consumers’ associations are. Faster responses indicate a more deeply held perception, rooted in the subconscious, suggesting the concept has more potential to resonate with your target audience.
Validate concepts and maximise opportunities. Achieve market success in a complex, ever-changing world. Put your innovation process through its paces using concept testing market research.
With competitive marketplaces, highly demanding consumers, and challenging retail conditions, it’s increasingly difficult to launch new and successful products.
Concept testing research will help validate new concepts with consumers to provide confidence that you’re only investing in and developing ideas with the greatest potential. Our product concept development and testing offer is best applied early in the innovation stage, ensuring you’re investing in winning ideas early on. To determine the strengths, weaknesses, and opportunities for optimising new ideas, our concept testing approach uses some traditional metrics and implicit association techniques.
We go beyond consumers’ claimed reactions to reveal their subconscious perceptions of your products. We also contextualise results, by benchmarking metrics against our extensive database of concept norms and current competitors. Don’t alienate your regular customers. Make sure your new products align with their expectations.
We use several concept testing research tools to determine the true underlying appeal of your innovations.
Step-by-step, here’s how we do it:
Understand how automatic consumers’ associations are. Faster responses indicate a more deeply held perception, rooted in the subconscious, suggesting the concept has more potential to resonate with your target audience.
Find out the true underlying drivers behind purchases and understand the core conversion motivators. Derived indirectly from consumer responses, we identify the key elements that appeal and drive purchases.
We also cover all the traditional question types expected from any product concept testing. Validating purchase intent, KPIs, product appeal and ranging, volume source, usage occasions, consumer profiling – you name it.
Where do the highest potential sales opportunities lie? With robust quantitative concept testing and validation, you can make insight-led decisions to maximise ROI for your new product ideas.
Evaluate your product against customer needs, through standard measures and customized designs, to ensure it achieves sufficient scale and delivers repeat purchases.
Get the insights and recommendations you need from concept development and testing. Not every great idea turns out to be a great business opportunity – we’ll help you optimize the leading ones.
Test your products in the right environment, via a range of methods, but always applying rigorous statistical analysis.
What are the key emotional hooks that will resonate in marketing communications and packaging? We measure the underlying appeal through our implicit association techniques to uncover consumers’ subconscious reactions to your concepts.
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710