Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Media | Media Strategy | Message & campaign development | Sponsorship evaluation

Shaun Austin
Head of Media
09/21/2020
Understanding media effectiveness is critical for brands and media companies alike.
With more media channels to consider, getting the optimal marketing mix is challenging. This means that creatives have to work harder, hit home quicker and campaigns need to have the optimal marketing mix to justify every pound spent.
Media owners need to prove the effectiveness of ads while brands must justify every pound spent.
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