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The fast fashion paradox and the second hand solution

Download the Gen Z eBook

Download this eBook and gain key insights into Gen Z's moral dilemma around purchasing fast fashion: does their love of fast fashion conflict with their desire to save the planet?

Josephine Hansom Managing Director, Youth 09/01/2022

Our team of  specialist youth researchers reflect on Gen Z’s diverse attitudes and behaviours, how this impacts their shopping habits and what they’re willing to compromise, in order to buy from ethical brands. Did you know: “A third of Gen Z say their trust in companies is at an all time low. This has increased by 6% since 2018.”

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Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

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