Skip to Content

Next event: Join us for our Youth Practice Question Time as we discuss our next hot topic… casual dining and food. Sign up now

Knowledge center

Views

Tax season anxiety?

03/31/2025 - by Mahima Yadav

Savanta’s latest research reveals that Americans are clinging tightly to their peace of mind, with tax season causing significant anxiety and hesitation.

Attitudes & Usage | Brand Development & Strategy | Brand performance | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Data collection & analysis | Health & Wellbeing | Market understanding & opportunity | Pharma | Product & service development | Research Methods

How do pharmaceutical companies use market research?

03/19/2025
Public & Social

How bad was Liz Truss?

03/05/2025 - by Chris Hopkins
Agencies & Consultancies | Consumer Brands | Public & Social | Youth

One in three young males have a positive view of Andrew Tate

06/08/2023 - by Josephine Hansom
Public & Social | Public Sector | Sport & Leisure | Thought leadership

Supporting the Welsh public with Physical Activity in 2024

03/19/2025 - by Steven Coll

Whilst we know that physical activity behaviours have changed post – pandemic, with a move away from home-based activity, it is important to be considerate of the impact of the cost of living on this progress. As many people are having to make sacrifices and changes to their physical activity it’s vital to make sure that the available options support their needs and ultimately keeps them motivated to stay active.

Attitudes & Usage | Brand Development & Strategy | Brand performance | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Health & Wellbeing | Market understanding & opportunity | Pharma | Product & service development | Research Methods | Retail Strategy

What is the meaning of healthcare market research?

03/19/2025
Agencies & Consultancies | Automotive | B2B Brands | Brand Development & Strategy | Brand health | Brand performance | Brand portfolio management | Brand positioning | Brand tracking | Brand-planning | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Corporate reputation | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours

03/19/2025
See all
Featured Report
The UK’s Most Loved Brands 2021

We’ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We’ve used the results to bring together a list of the top 100 brands they love in 2021.

Download the report below.

Learn More
Brands in the metaverse: how big is the opportunity?

Savanta’s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse

Download the report below.

Learn More
The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

Learn More
Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

Learn More
Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

Learn More
Consumer Compass (Q1 2023)

We’ve been tracking the mood of consumers since 2019 to uncover their spending habits, attitudes and behaviours.

Learn More

News

See all
Agencies & Consultancies | business-professional-services-b2b

The Insight250 Legends Ballot

03/20/2025

Good luck to Nikki Lavoie and Dr Nick Baker who have been nominated for the Insight250 Legends Awards. Vote today at: https://insight250.com/legends-ballot

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into Europe for new opportunities

09/17/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

Agencies & Consultancies | Audience News | automotive | b2b-brands | business-professional-services-b2b | charities-not-for-profit | consumer-brands | eating-drinking | education | education | energy-water-utilities | fashion-beauty | financial-services | fmcg | health-wellbeing | hnwi | luxury | media | mps | pharma | politics | property-construction | public-sector | public-social | retail | sport-leisure | technology-telecoms | transport | youth

Review of 2023: Standout trends – cost of living and ‘ripflation’

12/21/2023
See all

Reports

BrandVue | Consumer Brands | Eating & Drinking | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Media | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Youth

The UK’s Most Loved Brands 2021

03/20/2025
B2B Brands | Consumer Brands | Media

AI Impact Report 2024: Entertainment edition

03/20/2025
Agencies & Consultancies | B2B Brands | BrandVue | Business & Professional Services (B2B) | Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Fashion & Beauty | Industries | Luxury | Market understanding & opportunity | Media | Media | Media Strategy | Message & campaign development | Public & Social | Retail | Sponsorship evaluation | Sport & Leisure | State of the Youth Nation Tracker | Technology & Telecoms | Technology & Telecoms | Thought leadership | Youth | Youth

Brands in the metaverse: how big is the opportunity?

03/20/2025
See all

Events & webinars

Agencies & Consultancies | B2B | Consumer | Customer Experience | User experience

The Rise of UX panel discussion

03/19/2025
Brand Development & Strategy | Brand performance | Communication Effectiveness & Optimisation | Consumer | Fashion & Beauty | HNWI | Luxury | Product & service development (Innovation)

The power of influence in an evolving luxury landscape

09/18/2024
Agencies & Consultancies | Audience/market segmentation | Automotive | B2B | Business & Professional Services | Charities & Not-For-Profit | Consumer | Eating & Drinking | Education | Employee research | Energy, Water & utilities | Fashion & Beauty | Financial Services | FMCG | Health & wellbeing | HNWI | Luxury | Market understanding & opportunity | Media | Media Strategy | Pharma & Life Sciences | Politics | Property & Construction | Public Sector | Qualitative | Research Methods | Retail | Sport & Leisure | Stakeholder engagement | Students | Technology & Telecoms | Thought leadership | Transport & Logistics | Travel | Understanding Stakeholders & Employees | User experience | Wealth Management | Youth | Youth

Unlock the secrets to powerful packaging design

09/10/2024
See all

Margin of error calculator

The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.

Calculate

Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710