7 virtual persona dos and don’ts for marketing leaders
Every marketer has an opinion on virtual personas. And, if you don’t, here’s what you and your team need to know – fast.
Every marketer has an opinion on virtual personas. And, if you don’t, here’s what you and your team need to know – fast.
Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026.
Can marketers and insights professionals rely on virtual personas?
To overcome the gap, three conditions must be met: quality of training data, trustworthy AI projections, and credibility of insights for stakeholders.
Good luck to Nikki Lavoie and Dr Nick Baker who have been nominated for the Insight250 Legends Awards. Vote today at: https://insight250.com/legends-ballot
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710