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Virtual Personas by Savanta

03/26/2026 - by Dr Nick Baker

Our clients have been clear: they want the speed of AI without sacrificing the credibility of traditional research.

We listened to the challenges, then we built the answer.

Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

The 4 shifts shaping research and marketing in 2026

11/11/2025 - by Caroline Hawkings
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

4 quick-turn research ideas to spend your leftover budget wisely

11/04/2025 - by Caroline Hawkings
Agencies & Consultancies | Consumer Brands | Public & Social | Youth

One in three young males have a positive view of Andrew Tate

06/08/2023 - by Josephine Hansom
Public & Social

How bad was Liz Truss?

03/05/2025 - by Chris Hopkins
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Get set for 2026: make your remaining budget work harder

10/24/2025 - by Caroline Hawkings

Discover smart, high-impact ways to invest in market research now – and set your team up for success in 2026.

Consumer Brands | Luxury | Wealth Management

Beyond possessions: the new trends driving luxury travel for UK millionaires

10/02/2025

Even in uncertain times, one priority remains clear for the UK’s wealthiest: luxury travel.

Our latest insights show that 9 in 10 UK millionaires plan to spend on travel this year, making it vital for brands to understand what drives this audience.

Advanced analytics & data science | Agencies & Consultancies | Attitudes & Usage | Behavioural | Charities & Not-For-Profit | Consumer Brands | Customer Experience | Data collection | Data collection & analysis | Eating & Drinking | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Luxury | Market sizing & trends | Media | Media Strategy | Qualitative | Retail | Retail Strategy | Shopper behaviour | Sport & Leisure | Transport | Travel | Usage & Attitudes

Tariffs and tight wallets

07/21/2025 - by Jeongeun (Jennifer) Kim
Advanced analytics & data science | Agencies & Consultancies | Attitudes & Usage | Behavioural | Charities & Not-For-Profit | Consumer Brands | Customer Experience | Data collection | Data collection & analysis | Eating & Drinking | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Luxury | Market sizing & trends | Media | Media Strategy | Qualitative | Retail | Retail Strategy | Shopper behaviour | Sport & Leisure | Transport | Travel | Usage & Attitudes

Patriotism and practicality

07/01/2025 - by Mahima Yadav
Advanced analytics & data science | Agencies & Consultancies | Attitudes & Usage | Behavioural | Charities & Not-For-Profit | Consumer Brands | Customer Experience | Data collection | Data collection & analysis | Eating & Drinking | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Luxury | Market sizing & trends | Media | Media Strategy | Qualitative | Retail | Retail Strategy | Shopper behaviour | Sport & Leisure | Transport | Travel | Usage & Attitudes

Americans sound off on Memorial Day’s meaning

05/19/2025 - by Mahima Yadav
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Featured Report
The UK’s Most Loved Brands 2021

We’ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We’ve used the results to bring together a list of the top 100 brands they love in 2021.

Download the report below.

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Brands in the metaverse: how big is the opportunity?

Savanta’s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse

Download the report below.

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The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

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Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

Learn More
Consumer Compass (Q1 2023)

We’ve been tracking the mood of consumers since 2019 to uncover their spending habits, attitudes and behaviours.

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News

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Savanta introduces Virtual Personas

03/24/2026

Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.

Agencies & Consultancies | business-professional-services-b2b

The Insight250 Legends Ballot

03/20/2025

Good luck to Nikki Lavoie and Dr Nick Baker who have been nominated for the Insight250 Legends Awards. Vote today at: https://insight250.com/legends-ballot

Agencies & Consultancies | Audience News | automotive | b2b-brands | business-professional-services-b2b | charities-not-for-profit | consumer-brands | eating-drinking | education | education | energy-water-utilities | fashion-beauty | financial-services | fmcg | health-wellbeing | hnwi | luxury | media | mps | pharma | politics | property-construction | public-sector | public-social | retail | sport-leisure | technology-telecoms | transport | youth

Review of 2023: Standout trends – cost of living and ‘ripflation’

12/21/2023
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Reports

BrandVue | Consumer Brands | Eating & Drinking | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Media | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Youth

The UK’s Most Loved Brands 2021

03/20/2025
B2B Brands | Consumer Brands | Media

AI Impact Report 2024: Entertainment edition

03/20/2025
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Events & webinars

Agencies & Consultancies | B2B | Consumer | Customer Experience | User experience

The Rise of UX panel discussion

03/19/2025
Brand Development & Strategy | Brand performance | Communication Effectiveness & Optimisation | Consumer | Fashion & Beauty | HNWI | Luxury | Product & service development (Innovation)

The power of influence in an evolving luxury landscape

09/18/2024
Agencies & Consultancies | Audience/market segmentation | Automotive | B2B | Business & Professional Services | Charities & Not-For-Profit | Consumer | Eating & Drinking | Education | Employee research | Energy, Water & utilities | Fashion & Beauty | Financial Services | FMCG | Health & wellbeing | HNWI | Luxury | Market understanding & opportunity | Media | Media Strategy | Pharma & Life Sciences | Politics | Property & Construction | Public Sector | Qualitative | Research Methods | Retail | Sport & Leisure | Stakeholder engagement | Students | Technology & Telecoms | Thought leadership | Transport & Logistics | Travel | Understanding Stakeholders & Employees | User experience | Wealth Management | Youth | Youth

Unlock the secrets to powerful packaging design

09/10/2024
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Margin of error calculator

The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.

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