In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.
Knowledge centre
Nurturing progress: employment, equality, and DE&I initiatives in the workplace
Clearing the air: how Americans are responding to air quality shifts
Low Income Households Poll – Joseph Rowntree Foundation – 21 June 2023
Westminster Voting Intention – Savanta – 5 April 2023
Scottish Political Tracker – The Scotsman – 31 March 2023
Animal Research Poll – Eurogroup for Animals – 31 March 2023
Rebranding: a BrandVue perspective
ChatGPT: here to help or steal your job?
Rugby World Cup: the dark horse of 2023?
Amidst such a busy sporting season, it’s quite understandable that the Rugby World Cup 2023 might have slipped under the radar of consumer brands. While many brands have been relatively quiet about the tournament so far, we believe there are still plenty of opportunities to be seized. Savanta compiled three key principles for brands looking to drive sales and make a lasting impact using marketing opportunities presented by global big sporting events.
Under the knife: Cosmetic crazes and the future we’re ‘face’-ing
The MRS names Savanta’s Claire Haines-Gray as a research hero
Research heroes must have contributed to making a difference in research, given consistent service to the sector and forwarded the cause of research, or the campaigns that are most important to the sector such as quality, diversity and sustainability.
Savanta India: teambuilding events
Team-building events provide an opportunity for our employees to step away from their virtual workspaces and engage in activities that promote communication, problem-solving, and collaboration. By working together on various challenges or projects during these events, team members can improve their interpersonal skills, learn to leverage each other’s expertise, and develop a shared understanding of their goals and objectives.
Understanding bias, discrimination, and its impact on society
The UK’s Most Loved FMCG Brands 2023
Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes
The Rise of…the Influencer
Reasons to be optimistic webinar: watch the recording
Consumer Unwrapped – watch the recording
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