Analytical techniques
Our in-house capabilities enable us to offer a broad range of techniques and benefits
Behavioural economics
Implicit bias testing and implicit preference testing will help you test emotional associations with a brand or concept to uncover potentially unknown biases.
Conjoint
Choice-based conjoint is a powerful tool to understand how consumer’s choices are affected by product features and pricing.
Correspondence mapping
Need to show how closely brands and variables are related to each other? By providing a visual representation of brand territory, we help you visualise relationships between groups, objects, individuals, and variables.
Expectancy analysis
Create a level playing field by identifying where your brand under or over performs against competitors.
Forecasting
Forecast your sales volume in turbulent or opaque markets, facilitating your sales planning, resource allocation and purchase decision-making.
Key Driver analysis
Using a wide range of regression analyses measure and understand the underlying reasons that drive KPIs, to improve processes and maximise performance.
Market modelling
Analyse key drivers for sales and market share performance. Model pricing scenarios. Estimate the size of adjacent industries and new opportunities.
Max-diff trade off
Choice modelling, opportunity sizing, cannibalization, and strategic game theory. Identify preference/importance scores for multiple items from brand preferences and product features to advertising claims.
Pricing analysis
Quantify and understand price elasticity and price optimisation to determine the optimum combination of customer perceived value and price. Complement with views on competitive and substitute pricing models and positions.
Purchase decision making
Map and prioritise decision makers, influencers and purchase drivers in complex purchase funnels. Enable sales teams to target the right stakeholders with the right messages and propositions.
Range Optimisation (TURF)
Assess which combination of products or services will enable you to optimise appeal amongst customers.
Retention/churn
Improve customer value in service-based industries (telecoms, insurance, banking and non-banking financial institutions).
Segmentation
Improve sales processes and customer satisfaction by better understanding customer groups and corresponding differences in customer needs.
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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434