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Fashion & Beauty market research

In the fashion and beauty world, it’s vital to tell a compelling and authentic story, while also connecting with consumers across an omnichannel landscape and contributing positively to the world.

It’s no small task, but that’s what makes our fashion market research and beauty market research so exciting.

Mark Pingol SVP, Research, Insight & Consulting Get in touch

The world of fashion and beauty is as demanding as it is rewarding.

Being a brand that people wear and desire means being front and centre in consumers’ minds. It means you must work harder and faster to remain relevant, to innovate and to inspire. It’s all about satisfying consumers’ ever-changing demands. Experience is everything. To create stand out experiences, brands need to connect with customers emotionally. Delivering this effectively requires fashion marketing research and cosmetics market research that tells you what consumers are thinking, what their emotional needs and mindsets are, and what the context is when making decisions.

The beauty is in the eye of the data holder!

How we help

Improve targeting and cut-through

Measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement studies. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.

Become more customer-centric

Get close to your target audience using a combination of qualitative exploration and robust market analysis to bring customer profiles to life for your teams. We’ll design and embed a bespoke audience segmentation, helping your teams align decision making around target audience needs.

Improve conversion at the point of sale

Develop customer touchpoints, both in-store and online, to understand the context in which decisions are made across the customer journey. Work with our behavioural team, using both ethnographic and implicit approaches, to inform strategies that will boost customer satisfaction and conversion.

Launch successful propositions

We help you identify and explore new opportunities to understand what resonates most amongst your target audience. Whether it’s an early-stage idea or a prelaunch concept, we design studies that integrate multiple sources of insight to help you build winning propositions.

Case studies

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SuperdryEnhancing market understanding

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Swiss Watch ManufacturerDeveloping brand identity

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"I was amazed by their vast international knowledge & expertise, in-depth shopping knowledge, excellent presentation skills and helpful team. Their insights have been eye openers for Coty."

Coty
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Knowledge centre

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Agencies & Consultancies | Audience market segmentation | Brand positioning | Brand-planning | Communication Effectiveness & Optimisation | Consumer Brands | Consumer confidence | Consumer Confidence Tracker | Eating & Drinking | Fashion & Beauty | FMCG | Health & Wellbeing | Market sizing & trends | Market understanding & opportunity | Media | Pharma | Retail | Retail Strategy | Sport & Leisure | Thought leadership | Transport | Travel

Consumer Compass (Q1 2023)

20 March 2025

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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