7 virtual persona dos and don’ts for marketing leaders
Every marketer has an opinion on virtual personas. And, if you don’t, here’s what you and your team need to know – fast.
Every marketer has an opinion on virtual personas. And, if you don’t, here’s what you and your team need to know – fast.
Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026.
Can marketers and insights professionals rely on virtual personas?
To overcome the gap, three conditions must be met: quality of training data, trustworthy AI projections, and credibility of insights for stakeholders.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.
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