Unlock the secrets to powerful packaging design

Are you asking the same simple questions about your packaging design?

“Does my new packaging win?”
“Is it better than the current version?”
“Does it stand out against the competition?”

Join Mark Pingol, SVP Behavioural at Savanta, and Mike Moussallem, President of Explorer Research, as they move beyond basic comparisons and dive into what truly makes powerful packaging.

In this session, we’ll explore a more strategic approach to packaging research.

Key topics include:

• Emotional vs. rational: understanding different shopper types
• Discovery vs. autopilot: insights into category dynamics
• Dominant player vs. Niche: identifying where your brand stands
• Roadmap development: Identifying your brand’s future trajectory
• How to test: Engaging with the right shoppers in real-world settings

Sign up here to discover how to develop a research roadmap that aligns to the key principles of great packaging design.