Skip to Content

Home

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

Learn More
Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

Learn more
Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

Learn more
Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

Learn more

Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

Learn more
Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

Learn more
Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

Learn more
Products & technology

Delivering instant intelligence about your market, brand and customers.

Learn more

Brands we work with

Case studies

View all

Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

Learn More

Measuring brand reputation

Learn More

Maximising applicant conversion

Learn More

Optimising Investment Communications with Professionals

Our client specializes in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

Learn More

Bridging the STEM gender gap

Women make up just 25% of all people working in science, technology, engineering and mathematics (STEM) occupations in the UK, despite accounting for nearly half of its total workforce. The reasons behind this are varied and complex, but one factor is clear: fewer women choose to pursue STEM subjects at a degree level.

Learn More

Access to CashUK Business and Retail Banking Provider

Learn More

Brand essence tracker

Learn More

Nuffield HealthBuilding advanced tracking and an ecosystem of data and insight to take action

Learn More

GWRCovering core touchpoints through an ‘always-on’ programme

Learn More

British GasMaximising impact of a re-design of new processes

Learn More

BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

Learn More

MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

Learn more

MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

Learn more

Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

Learn more

Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

Learn more

Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

Learn more

Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

Learn more

Featured Report
Consumer Compass Europe (Q4 report)
Consumer confidence across Europe – how are we set for 2024? 

Our latest quarterly report for consumer confidence tracks confidence up until the end of 2023.  We have uncovered  three key themes emerging from the Q4 data which will help brands plan for the needs of consumers in 2024.

Learn More
37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.
Learn More
Harnessing the power of humanity
In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.
Learn More
Navigating the path to a greener future: a financial services sustainability report
A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

Learn More
From Digital Natives to AI Pioneers
How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!
Learn More
The UK’s Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
Learn More
Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
Learn More
Brands in the metaverse: sizing up the opportunity
Our latest global study is is founded on the responses of more than 7,000 consumers across Europe, the UK, and US, and dives into the world of opportunities available for brands to get involved in the metaverse.
Learn More
Grocery Eye Q3: from price-focused to sustainability-driven
Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.
Learn More
The UK’s Most Loved Eating Out Brands 2023
Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.
Learn More

Knowledge centre

View all
Explore
Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Trends: the talk of the town in 2024

14 March 2024 - by Lisa Fourie

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434