B2B & B2C Market Research Company

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

Learn More

Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

Learn more

Inspiring

Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

Learn more

Inspiring

Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

Learn more

Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

Learn more

Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

Learn more

Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

Learn more

Products & technology

Delivering instant intelligence about your market, brand and customers.

Learn more

Brands we work with

Case studies

View all

SamsungUK Cross Media

As part of our tracking work with Samsung UK, there was a need to conduct a deep dive on their flagship launch campaign in order to understand the ROI of each element, what’s working well for the brand, and which media channels were not performing to the desired level. Ultimately, our research helped to inform the UK team’s media and marketing strategy.

Learn More

Powering Growth with BrandVueIdentifying key drivers of success

Our client is a premium, Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.

Learn More

Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

Learn More

Measuring brand reputation

Learn More

Maximising applicant conversion

Learn More

Optimising Investment Communications with Professionals

Our client specializes in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

Learn More

Bridging the STEM gender gap

Women make up just 25% of all people working in science, technology, engineering and mathematics (STEM) occupations in the UK, despite accounting for nearly half of its total workforce. The reasons behind this are varied and complex, but one factor is clear: fewer women choose to pursue STEM subjects at a degree level.

Learn More

Access to CashUK Business and Retail Banking Provider

Learn More

Brand essence tracker

Learn More

Nuffield HealthBuilding advanced tracking and an ecosystem of data and insight to take action

Learn More

BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

Learn More

MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

Learn more

MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

Learn more

Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

Learn more

Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

Learn more

Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

Learn more

Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

Learn more

Featured Report

Why should a brand care about dupes?

Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.

Learn More

Consumer confidence across Europe – are we turning the corner?

Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond

Learn More

The future of Gen Z: world in a click

Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.

Learn More

Business Deposits: Do NI Businesses behave differently to their GB Counterparts

Explore how Northern Irish businesses can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, look into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Following interest rate rises, have businesses in NI taken a different approach to GB? Download the report below.

Learn More

Business Deposits: Do NI Businesses behave differently to their GB Counterparts

In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.

Learn More

Consumer Compass Europe (Q4 report)

Consumer confidence across Europe – how are we set for 2024?

Our latest quarterly report for consumer confidence tracks confidence up until the end of 2023. We have uncovered three key themes emerging from the Q4 data which will help brands plan for the needs of consumers in 2024.

Learn More

37 Questions: answered

At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.

Learn More

Harnessing the power of humanity

In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.

Learn More

Navigating the path to a greener future: a financial services sustainability report

A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

Learn More

From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

Learn More

Knowledge centre

View all

Explore

What is the goal of user experience research?

25 April 2024

Brand performance | Consumer Brands | Sport & Leisure

What can Coachella tell us about the US economy?

24 April 2024

A sustainable future; are you ready?

19 April 2024 - by Alex Ward-Booth

How do pharmaceutical companies use market research?

18 April 2024

Navigate new horizons: Ignite uncharted inspiration with TrendVue

12 April 2024 - by Josephine Hansom

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Home

Make Better Decisions.

How we help

Services & products

Brands we work with

Case studies

SamsungUK Cross Media

Powering Growth with BrandVueIdentifying key drivers of success

Connecting sales data to BrandVue Eating Out metricsStrategy Research

Measuring brand reputation

Maximising applicant conversion

Optimising Investment Communications with Professionals

Bridging the STEM gender gap

Access to CashUK Business and Retail Banking Provider

Brand essence tracker

Nuffield HealthBuilding advanced tracking and an ecosystem of data and insight to take action