Measuring reputation
We assess your reputation within government, including key metrics such as familiarity, favourability, trust, and communications.
How we help
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Combining deep sector expertise with local knowledge to provide you with a deep understanding of your industry.
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Every organisation is impacted by public affairs through legislation and regulation. Research provides crucial support to your, or your client’s, public affairs strategy.
All organisations operate in a sphere bound by policy and public affairs. You need to understand your reputation, measure the effectiveness of your approach, and optimise your public affairs planning.
Public affairs management can play an essential role in organisational success. We have extensive experience of working with both in-house public affairs teams and agencies managing their clients’ activities. Our methods integrate seamlessly into your overall public affairs strategy.
With industry-leading research capabilities, our team can reach parliamentarians and other critical stakeholder audiences. The results will give you robust, objective evidence to support your public affairs activity.
Our approach isn’t a substitute for traditional public affairs activity. Instead, we use research to support and enhance it. So, whether you need to understand your reputation in government, see where MPs stand on key issues, or evaluate your communications, please get in touch with our expert team.
We have extensive experience in engaging policymakers, including legislators and civil servants, as well as journalists, academics, and business leaders. Step-by-step, here’s how we do it:
We assess your reputation within government, including key metrics such as familiarity, favourability, trust, and communications.
Understand where you sit within your sector – we measure your reputation against key competitors, and over time.
We assess the cut-through of communications, in terms of both the delivery and the reception.
Understand the best ways to contribute to policy debates – we measure attitudes towards the key policy issues that matter to you.
Access the largest and most frequent panel survey of MPs in the country, in addition to regular panels of all three devolved legislatures, councillors, and the European Parliament.
Learn about how you’re perceived and where you sit among the competition.
Identify strengths and weaknesses, as well as any reputational risks and mitigations, to inform your public affairs management.
Find out how to engage and communicate with governmental stakeholders more effectively, ensuring your messages cut through to those that truly matter.
Contribute more to the debate. Advance your positions. Achieve your public policy strategy objectives. How? Through a better understanding of governmental attitudes and priorities related to your policy areas.
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434