In January 2021, Savanta released it’s Black Lives Matter: Everywhere, campaign in the United States
This new report shifts the focus away from the United States and onto the United Kingdom, a nation with its own unique story to tell with regard to racial injustice.
With over 500 respondents from Black backgrounds, 500 from White backgrounds. and 500 from Asian and other ethnic minority backgrounds – this report reveals the truth about what consumers and employees from ethnic minorities expect from the brands they support and the institutions that they work for.
Find out what actions employers and brands need to take by downloading the full report.