Advanced programming | Brand tracker | Concept test | Consumer Sentiment Tracker | Creative test | Employee experience | Our platforms | Parliamentary Panels | Public affairs strategy | Stakeholder perceptions | Survey design | Technology
Josephine Hansom
Managing Director, Youth
26 August 2022
In our FREE eBook we look at Gen Z’s attitude to money. We explore their spending habits, their relationship with digital banking and provide insight on how your brand can react to remain relevant within the changing financial landscape.
Our specialist youth researchers reflect on the data from our Gen Z insight tracker – State of the Youth Nation. Find out what is influencing and inspiring Gen Z, and how to apply this to your marketing strategy.
Gain insight on:
1. Gen Z’s cautious attitude towards money
2. How money seamlessly integrates with young people’s lives
3. How you can align with young people’s evolving attitudes to money
Complete the form below to download the eBook:
Keep plugged into youth trends
Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?
Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.
Membership gives you access to:
- Latest Gen Z insights
- Regular webinars
- Insight workshops.
See what data we have that will change your business…
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