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Banking on the next generation

Gen Z eBook

How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape? Download the eBook to find out.

Josephine Hansom Managing Director, Youth 26/08/2022

In our FREE eBook we look at Gen Z’s attitude to money. We explore their spending habits, their relationship with digital banking and provide insight on how your brand can react to remain relevant within the changing financial landscape.

Our specialist youth researchers reflect on the data from our Gen Z insight tracker – State of the Youth Nation. Find out what is influencing and inspiring Gen Z, and how to apply this to your marketing strategy.

Gain insight on:

1. Gen Z’s cautious attitude towards money

2. How money seamlessly integrates with young people’s lives

3. How you can align with young people’s evolving attitudes to money

Complete the form below to download the eBook:


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

Download the brochure

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Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Financial Services | Financial Services | Omnibus & Trackers | Retail | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth | Youth omnibus 16-24

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