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Market understanding & opportunity

Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.

Our approach

The social and economic insecurity we’re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation.

Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand’s direction? With our approach, you’ll optimise your business and marketing strategies. We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Retain value, relevance, and consistency for your customers now – and in the long-term, by navigating transitional uncertainty and capitalising on opportunities.

Research benefits

We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Calibrating product launches

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Generating benchmarks

Develop a detailed understanding of your brand, its products, and its services compared to the competition.

Mitigating risk

Does your brand resonate with its target audience? Should you shift its positioning? Understand brand’s perceptions to optimise strategy.

Supporting business growth

How does powerful data underpin business growth? By creating marketing strategies that are optimised. Campaigns that drive advocacy. And compelling messages that convert action into sales.

Understanding your market

Recalibrate your understanding of customers and the market. Identify threats and opportunities – inform your future strategy.

Research methods

Market sizing & trends

Market sizing & trends

Volumetrics & forecasting

Volumetrics & forecasting

Usage & attitudes

Usage & attitudes

Audience/market segmentation

Audience/market segmentation

CDEIUnderstanding attitudes to data & AI

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NestaPerception of innovation

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NHBCLiterature development

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UK Insurance CompanySimplifying brand literature

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NATSFuelling a change

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"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament."

NHBC

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

Fitness First
Featured Report
Business deposits: a new opportunity for GB businesses?
Explore how GB businesses can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.
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Savanta's Customer Experience (CX) framework
At Savanta, we've built a legacy of assisting organisations in boosting revenues by crafting and delivering exceptional experiences. Regardless of the terminology - customers, users, clients, passengers, or shoppers - the core objective remains the same: to devise and deliver optimised experiences.
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Business Confidence Northern Ireland Q4 2023
The MarketVue Business Confidence Index for Northern Ireland saw a decrease in Q4 2023, falling from 36 in Q3 2023 to 34 in Q4 2023.
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Cloud busting
New research by Savanta supports the basis of EU and national competition authorities’ investigations into the impact of legacy software vendors’ licensing practices that could harm competition in the cloud infrastructure market.
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37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.
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Harnessing the Power of Humanity
In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.
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Grocery Eye
As we reach the peak period for grocery retail, is price still the driving force behind retail and brand choice? Read our Q4 2023 Grocery Eye report below to learn the key drivers shaping grocery shopping behaviours.
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Consumer Compass Europe (Q4 report)
Consumer confidence across Europe – how are we set for 2024? 

Our latest quarterly report for consumer confidence tracks confidence up until the end of 2023.  We have uncovered  three key themes emerging from the Q4 data which will help brands plan for the needs of consumers in 2024.

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Are NI businesses taking actions to guarantee Diversity and Inclusion?
Savanta used one of its surveys to better understand if businesses in Northern Ireland (NI) have taken any specific action on Diversity and Inclusion in the workplace. What actions have NI businesses taken, and how does it compare to GB? Find out in the report below.
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Parliamentary Panels Calendar 2024
We’ve been running our parliamentary and political panels for nearly 20 years, during which time we’ve honed our industry-leading suite. Identifying the drivers of parliamentarians' perceptions, our panels enable businesses in the public sector to devise strategies that will maximise impact.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434