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HE Success Suite

four unique tracking products

As the younger generation take their first steps towards independence, higher education institutions need to attract and nurture the most promising students. Seeking to get to the heart of youth opinions or communicate with university applicants, students and graduates? You need powerful higher education market research tracking data and specialist insights.

Our approach

The Higher Education (HE) Success Suite includes four unique tracking products. From open days to marketing communications throughout the university journey, you’ll gain access to unrivalled competitor intelligence and years of back-data to support the entire recruitment cycle.

Robust evidence is always critical to gain buy-in. The HE Success Suite will enable you to design and validate a student attraction strategy for your institution. We enable universities to reach – and surpass – their attraction and conversion goals. These trackers are based on hundreds of thousands of interviews, with trends dating back as far as 2006 – all available instantly!

Subscription also activates membership to the HE Insight Club, which includes a workshop to address your unique student recruitment objectives, access to exclusive reports and regular “meet your student” workshops.

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interviews across all projects
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open days reviewed annually
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UK universities rated annually
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variables to filter and compare

Tailored for Higher Education Professionals

Our unique tracking products provide unrivalled competitor intelligence and years of back-data, accessed through four easy-to-use online dashboards. Get the power to interrogate rich, multi-year datasets on your own terms. All subscribers receive ongoing support from a dedicated account manager to help ensure you get the most out of the trackers. Get unrivalled competitive intelligence; see how you stack up against individual competitors, mission groups and the wider sector and find out how you can stay ahead. View the findings as a snapshot or trended overtime and discover what best in class looks like.

HE Success Suite benefits

Our tracking products are based on hundreds of thousands of interviews, with trends dating back as far as 2006 - all available instantly at the touch of a button. They look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making and marcomms.

Trend tracking

Capitalise on trends and ensure your university stays relevant. Zero in on the data to track your university’s evolution. Zoom out on the data to look at trends across the sector.


Understand how your university compares to competitors individually, regionally, as a mission group or across the sector.

Deep dive

Filter and compare the data using a range of variables, such as audience, subject, region or mission group.

Target audience understanding

Understand the 'why' behind decision making with direct access to the thoughts and opinions of students and applicants via our youth panel.

Instant access & support

Rapidly tap into a wealth of data. Set up can be arranged in just a few hours! You'll also get training and ongoing support from a dedicated account manager for the duration of your subscription.

Export charts & data

Export charts and data directly into PowerPoint and Excel. Use this to personalise the data, or create instant, shareable insights with your team.

Open Day Success

Boost your event success by learning what drives conversion. Want to learn from best practice in the sector? Find out how your competitors’ performance compares against yours? Validate your decisions with a robust, relevant sample group? We can help you understand what matters most to prospective university students, so you can direct investment where it matters most.


Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.


Postgraduate Success

Enhance your postgraduate taught (PGT) attraction and conversion rates. We can help you gain unrivalled insight into the factors that impact decision-making and set PGT fees based on robust evidence. Validate your decisions. Unearth new opportunities. Decode audiences. And truly understand the complex postgraduate market.


Marcomms Success

Do you know what truly impacts university choice? Our trackers will help you discover when and where to invest for maximum impact. These insights mean you can create impactful marcomm strategies tailored to key stages, fully understand the applicant perspective on your marketing and gain inspiration from tomorrow’s brightest stars. Uncovering these facts will greatly enhance your marketing communications.


  • The HE Insight Club

Each HE Success Suite subscription include membership to the HE Insight Club, which includes:

Galvanise your team by embedding key insights about your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

At our events you can meet and work on ideas directly with your target student audience. You’ll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Download the brochure

HE Success Suite: powerful data at your fingertips Unrivalled competitor intelligence and years of back-data, accessed through four easy-to-use online dashboards.    

Download the brochure

The insight from the dashboard, and the subsequent on-campus presentation, proved especially valuable in benchmarking levels of satisfaction with our undergraduate open days and shaping decisions.

Head of UK/EU Student Recruitment The University of Manchester

There used to be a lot of guessing without a lot of hard evidence. The YouthSight tools helped us confirm what we suspected and understand the implications.

Market Intelligence Manager Queen Mary University of London

Open Day Success gave us the data that we needed to understand how best to modify, improve and personalise subject talks and departmental tours on the day. We're very pleased with the results. Overall, subscribing has been a big benefit to improving our open day impact and conversion.

Student Recruitment & Widening Participation Officer University of Manchester

Undergraduate Success has proved invaluable for us a source of market intelligence. The support provided by the team has been exceptional - a great level of customer services.

University of Plymouth Analysis & Evaluation Manager

Book a demo

HE Success Suite: See the data in action

Book a free, no-obligation demo of the HE Success Suite and see how it can help you boost your recruitment and conversion.

Book a demo

Our products

State of the Youth Nation

State of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands to make better youth market decisions.


To manage your brand’s health and reputation effectively, you need the tracking and monitoring to know how it's perceived

Youth-centred omnibuses

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434