Identify how effective your events are and how you can improve them to increase application and conversion. You'll gain:
Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.
The right feedback at the right time
We conduct interviews with applicants a few months before they start university and ask them to rate every open day they've attended.
In total:
Use our MaxDiff analysis to identify vital nuances
Our MaxDiff Analysis indexes what’s really important to prospective students so you can direct investment to where it’s going to count most. This unpicks 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day.
Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?
See how your open day is rated and identify best practice using competitive benchmarking
Learn who's performing best and discover what good things they're doing, that you're not. View benchmarking data for most institutions' open days and check out the overall results, or a breakdown based on the 13 individual elements that make up the open days experience.
We identify:
Focus on what matters most with key drivers analysis
Open Days Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply.
While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.
Get the 'why' behind the 'what'
View thousands of verbatim responses that have been coded so that you can analyse comments by universities, analysis variables and keywords mentions.
We capture full-text responses relating to:
Apply a wide range of analysis variables
'Filter' and/or 'compare' the data on a range of analysis variables at institutional, subject, demographic and many other levels.
Variables include:
State of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands to make better youth market decisions.
To manage your brand’s health and reputation effectively, you need the tracking and monitoring to know how it's perceived
If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434
