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Open Day Success

HE Success Suite

Boost your event success by learning what drives conversion.

Open Day Success pinpoints which events, from across the sector, are most (and least) effective in meeting students’ expectations – learn best practice and implement change at your university. You’ll soon see the boost in your conversion.

Our approach

Open Day Success is all about measuring open day impact. Identify how effective your events are and how you can improve them to increase application and conversion. Benchmark your university against competitors and find out how your events measure up to prospective students' expectations.

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Boost your event success by learning what drives conversion

Identify how effective your events are and how you can improve them to increase application and conversion. You'll gain:

  • Private data for HE professionals to learn from (not a public league table)
  • Full user defined ‘filter’ or ‘compare’ functionality (by group and type of institution, location, subject, academic achievement, WP and extensive demographic filters)
  • Online dashboard, 1-year subscription and unlimited analysis
  • Membership to our HE Insight Club with regular events and insight reports

Open Day Success benefits

Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Validate your decisions with a robust and relevant sample group

The right feedback at the right time

We conduct interviews with applicants a few months before they start university and ask them to rate every open day they've attended.

In total:

  • 4,500 applicant interviews annually
  • 11,000 open days reviewed
  • 100+ universities rated annually

Understand what matters most to prospective students

Use our MaxDiff analysis to identify vital nuances

Our MaxDiff Analysis indexes what’s really important to prospective students so you can direct investment to where it’s going to count most. This unpicks 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day.

Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?

Benchmark your performance against competitors

See how your open day is rated and identify best practice using competitive benchmarking

Learn who's performing best and discover what good things they're doing, that you're not. View benchmarking data for most institutions' open days and check out the overall results, or a breakdown based on the 13 individual elements that make up the open days experience.

We identify:

  • Overall open day performance
  • 'Value add' for each university
  • Statistical significance between factors

Find out what truly drives choice

Focus on what matters most with key drivers analysis

Open Days Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply.

While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.

Get inspirational insight with honest and unfiltered feedback

Get the 'why' behind the 'what' 

View thousands of verbatim responses that have been coded so that you can analyse comments by universities, analysis variables and keywords mentions.

We capture full-text responses relating to:

  • Open day 'wow' factors
  • How a sense of belonging/being welcome/being inspired was created
  • Best and worst parts of the day
  • Reasons for not attending/how to be encouraged to attend

Take charge of the data to shape it to your needs

 Apply a wide range of analysis variables 

'Filter' and/or 'compare' the data on a range of analysis variables at institutional, subject, demographic and many other levels.

Variables include:

  • Open day attended
  • Gender, age group, ethnicity, disability, home region  and  social grade
  • Widening Participation quintile, first in  family
  • UCAS points; subject most interested in (JACS – 20 Subject Areas)
  • And many more...

Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.


Postgraduate Success

Enhance your postgraduate taught (PGT) attraction and conversion rates. We can help you gain unrivalled insight into the factors that impact decision-making and set PGT fees based on robust evidence. Validate your decisions. Unearth new opportunities. Decode audiences. And truly understand the complex postgraduate market.


Marcomms Success

Do you know what truly impacts university choice? Our trackers will help you discover when and where to invest for maximum impact. These insights mean you can create impactful marcomm strategies tailored to key stages, fully understand the applicant perspective on your marketing and gain inspiration from tomorrow’s brightest stars. Uncovering these facts will greatly enhance your marketing communications.


Technical Specification

Open Day Success: boost event success by learning what drives conversion

Submit your details to request a copy of the Open Day Success technical specification.

Request tech spec
  • The HE Insight Club

Each HE Success Suite subscription include membership to the HE Insight Club, which includes:

Galvanise your team by embedding key insights about your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

At our events you can meet and work on ideas directly with your target student audience. You’ll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Download the brochure

HE Success Suite: powerful data at your fingertips

Unrivalled competitor intelligence and years of back-data, accessed through four easy-to-use online dashboards.

Download the brochure

Open Day Success gave us the data we needed to understand how best to modify, improve and personalise subject talks and departmental tours on the day. We're pleased with the results. Overall, subscribing has been a big benefit to improving our open day impact and conversion.

Student Recruitment & Widening Participation Officer The University of Manchester

There used to be a lot of guessing without a lot of hard evidence. The YouthSight tools helped us confirm what we suspected and understand the implications.

Market Intelligence Manager Queen Mary University of London

Book a demo

HE Success Suite: See the data in action

Book a free, no-obligation demo of the HE Success Suite and see how it can help you boost your recruitment and conversion.

Book a demo

Our products

State of the Youth Nation

State of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands to make better youth market decisions.


To manage your brand’s health and reputation effectively, you need the tracking and monitoring to know how it's perceived

Youth-centred omnibuses

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434