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Postgraduate Success

HE Success Suite

Boost postgraduate attraction and conversion.

Postgraduate Success is the UK’s most comprehensive research study on the taught postgraduate (PGT) market, revealing how UK and non-UK potential postgraduates decide where to study and what they are willing to pay.

Our approach

The Postgraduate Success dashboard provides insight across several years of data, including the views of over 12,000 PGT considerers and 1,000 PGT non-considerers at sector level.

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PGT considerer interviews
PGT non-considerer interviews
PGT considerer interviews annually
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non-considerer interviews annually

Boost postgraduate attraction and conversion

With this tool, you can understand the PGT applicant journey by cutting the data on multiple characteristics simultaneously, including life stage, intended PGT subject and fee status. Use Postgraduate Success to shape your recruitment strategy, ensuring you meet the diverse needs of your PGT considerer profiles.

  • Tracking PGT decisions since 2013
  • 23 topic areas examined
  • 4 open questions for verbatim analysis

Postgraduate Success benefits

Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Four applicant life stages examined

Explore the data and learn how motivations, barriers and decision-making vary between groups 

Our PGT sample is made up of four life stages that reflect the fragmented postgraduate journey.

  • Final year undergraduates
  • Recent undergraduates
  • Those who graduated 1 - 5 years ago
  • Those who graduated 6 - 10 years ago

Get unrivalled insight into the factors that impact decisions

Dive into core drivers of choice 

Interrogate the data with 15 different analysis variables at a subject or academic preference level. Filter the findings to get answers from a particular PGT cohort (or set of cohorts), or dive into motivations and expectations at a department level.

Topics covered: Barriers to PGT study, preferred modes of study, propensity to study at their undergraduate institution, decision making timelines and importance factors, postgraduate loan impact, fee sensitivity, usage and effectiveness of information sources.

Validate your decisions and unearth new opportunities

Interrogate the data using 15 different analysis variables 

Explore the key factors that influence postgraduate decision-making including barriers to study, preferred modes of study, propensity to remain at or return to students’ undergraduate institutions, decision-making timelines & importance factors, loan impact, fee sensitivity and usage/effectiveness of information sources.


Set your PGT fees based on robust evidence

Explore willingness to pay charts 

Explore our ‘willingness-to-pay’ charts and apply this data to validate your thinking, discover gaps in the market and align your fee setting to match the expectations of your audience.

What motivates students - in their own words

Explore thousands of open-ended verbatim comments 

Use our analysis tools to drill into thousands of open-ended verbatim comments focused on the decision-making process and understand why students choose or choose not to study for a taught masters and the drivers behind institutional choice.

Open Day Success

Boost your event success by learning what drives conversion. Want to learn from best practice in the sector? Find out how your competitors’ performance compares against yours? Validate your decisions with a robust, relevant sample group? We can help you understand what matters most to prospective university students, so you can direct investment where it matters most.


Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.


Marcomms Success

Do you know what truly impacts university choice? Our trackers will help you discover when and where to invest for maximum impact. These insights mean you can create impactful marcomm strategies tailored to key stages, fully understand the applicant perspective on your marketing and gain inspiration from tomorrow’s brightest stars. Uncovering these facts will greatly enhance your marketing communications.


Technical Specification

Postgraduate Success: boost postgraduate attraction and conversion

Submit your details to request a copy of the Postgraduate Success technical specification.

Request tech spec
  • The HE Insight Club

Each HE Success Suite subscription include membership to the HE Insight Club, which includes:

Galvanise your team by embedding key insights about your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

At our events you can meet and work on ideas directly with your target student audience. You’ll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Download the brochure

HE Success Suite: powerful data at your fingertips Unrivalled competitor intelligence and years of back-data, accessed through four easy-to-use online dashboards.  

Download the brochure

Savanta's Postgraduate Success dashboard is simply the best source I've found yet for trying to understand this incredibly complex and under-researched market. Fantastic and fascinating stuff.

Northumbria University

There used to be a lot of guessing without a lot of hard evidence. The YouthSight tools helped us confirm what we suspected and understand the implications.

Market Intelligence Manager Queen Mary University of London

Book a demo

HE Success Suite: See the data in action

Book a free, no-obligation demo of the HE Success Suite and see how it can help you boost your recruitment and conversion.

Book a demo

Our products

State of the Youth Nation

State of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands to make better youth market decisions.


To manage your brand’s health and reputation effectively, you need the tracking and monitoring to know how it's perceived

Youth-centred omnibuses

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434