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Marcomms Success

HE Success Suite

Enhance your marketing communications by focusing on what impacts choice.

Marcomms Success was initially conceived as a way of discovering what the future held for the printed prospectus in the digital age, but it quickly grew into a comprehensive study of all HE marketing communications, uncovering the usage, influence and information needs across both the undergraduate and postgraduate markets.

Our approach

Marcomms Success reveals the usage, influence and information needs of students across key touchpoints on the decision-making timeline and how marketing communication impacts choice.

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prospective undergraduate interviews
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information sources analysed
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topics covered

Enhance your marketing communications by focusing on what impacts choice

Marcomms Success not only allows you to understand the role of the printed prospectus, but also what information sources you should invest your resources into, when, and how.

Our wide range of filters within the dashboard, allows you to look at the specific sample groups of interest, for example by fee status, region or subject area.

Postgraduate Success benefits

Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Create impactful marcomms strategies to key stages

Shape your strategy and messaging to maximise impact 

Take a thorough look at what, how and when information is used and the impact it has at each stage in the funnel. Gain insight into applicant information needs and expectations to enable you to shape your strategy and messaging.

Discover when and where to invest to maximise impact

Track the role and impact of your marcomms

Track performance across three pivotal touchpoints in the conversion funnel: starting the research process, the UCAS form and the firm choice. Our topic areas provide a thorough overview of what, how and when information is used, and the impact information has at each stage. It also includes a look at applicant needs and expectations, helping you to shape your strategy and messaging. The six topic areas are: decision timeline, source use and influence, information needs by source, information needs and benchmark, marketing strategy and Clearing.

Get an applicants' perspective on your marcomms

Leave no stone unturned with 38 information sources covered 

We cover a huge range of marcomms from printed prospectuses and education fairs to peer-to-peer advice and social media, giving you the full picture of the undergraduate and postgraduate applicant universe - discover what best in class looks like and work out where you miss the mark.

 

Gain inspiration by learning what students really think

Explore thousands of verbatim comments 

Explore and zero in on thousands of verbatim comments and discover what applicants love and hate about the messages they’ve received. Nail your tone of voice and get new ideas based on how applicants would like to be communicated with.

Open Day Success

Boost your event success by learning what drives conversion. Want to learn from best practice in the sector? Find out how your competitors’ performance compares against yours? Validate your decisions with a robust, relevant sample group? We can help you understand what matters most to prospective university students, so you can direct investment where it matters most.

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Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.

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Postgraduate Success

Enhance your postgraduate taught (PGT) attraction and conversion rates. We can help you gain unrivalled insight into the factors that impact decision-making and set PGT fees based on robust evidence. Validate your decisions. Unearth new opportunities. Decode audiences. And truly understand the complex postgraduate market.

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Technical Specification

Marcomms Success: Enhance your marketing communications by focusing on what impacts choice

Submit your details to request a copy of the Marcomms Success technical specification.

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  • The HE Insight Club

Each HE Success Suite subscription include membership to the HE Insight Club, which includes:

Galvanise your team by embedding key insights about your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

At our events you can meet and work on ideas directly with your target student audience. You’ll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

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HE Success Suite: powerful data at your fingertips

Unrivalled competitor intelligence and years of back-data, accessed through four easy-to-use online dashboards.

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The insight from the Marcomms Success dashboard, and the subsequent on-campus presentation, proved especially valuable.

The University of Manchester

There used to be a lot of guessing without a lot of hard evidence. The YouthSight tools helped us confirm what we suspected and understand the implications.

Market Intelligence Manager Queen Mary University of London

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HE Success Suite: See the data in action

Book a free, no-obligation demo of the HE Success Suite and see how it can help you boost your recruitment and conversion.

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Our products

State of the Youth Nation

State of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands to make better youth market decisions.

BrandVue

To manage your brand’s health and reputation effectively, you need the tracking and monitoring to know how it's perceived

Youth-centred omnibuses

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434