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Youth-centred omnibus

Accessing hard-to-reach youth audiences in a quick and cost-effective way is not always easy.

Swiftly ask our nationally representative youth research panel and we can accommodate any type of question – including audio and visual stimuli – and deliver answers within a week of question deadlines.

Our approach

Our youth-centred omnibus survey is ideal if you need super-fast answers on a budget.

From quick polls, campaign evaluation and tracking, to strategic planning, product development, communications, and concept testing, we run a monthly youth survey that provides you access to 16-24 year olds in the UK.

We’ll return your research results with a clear methodology helping you to stand out and grab Gen Z and student attention.

Youth-centred omnibus benefits

Cost-effective

Access Gen Z market research and a robust youth sample at an affordable price in a truly cost-effective way.

Fast turnaround

Send your questions to us and we’ll deliver answers in less than a week from question deadlines. Enabling you to remain relevant, grab media attention and stand out.

Personal service

We will provide you with a dedicated omnibus manager creating a personal and professional service with expert advice at every step.

Get the answers you need

Our omnibus survey is designed to provide you with the answers you need.

Submit your questions receive access to customised tables including three demographics as standard.

Youth omnibus

For full national coverage, with 1,200 young people aged 16 to 24, our youth omnibus is representatively split by gender, age and education status.

Future student omnibus

Access the views of 500 young people who have made an application to study at a university in the UK. The higher education marketing research sample is representatively split by gender, age and school type.

Student omnibus

Dig deeper amongst 1,000 full-time undergraduate students who are enrolled at publicly funded UK universities or higher education institutes. With full national coverage, our higher education market research sample is representatively split by gender, course and university type.

Young professionals omnibus

For views from those on the first step of their career ladder, we regularly survey 500 graduates nationally within five years of leaving UK universities or higher education institutes. Our Gen Z research sample is representatively split by gender and years from graduation.

  • A smart, simple and cost-effective solution, perfect for:

Generate headline news and attract ongoing media interest.

Elevate your pitch and gain credibility that will win over clients.

Monitor success and ensure your campaigns are tailored to Gen Z.

Understand trends and make marketing decisions based on robust evidence.

Maximise your comms and new product development success.

Our products

State of the Youth Nation

State of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands make better youth market decisions.

Find out more Get in touch

BrandVue

Want to manage your brand’s health and reputation effectively? You need tracking and monitoring to know how it's perceived.

Find out more Get in touch

MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Featured reports
Consumer Compass Europe: Q1 2025
The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence.

The report provides you not only a snapshot of today’s consumers behaviours, habits, knowledge and awareness – but also to help you to understand how they’ll behave tomorrow.
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Global Beauty Path to Purchase 2025
In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from four core markets; Canada, Netherlands, UK, and USA.
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Consumer Compass Europe: Q4 2024
Our Q4 2024 report is now available to download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
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Children, violence and vulnerability research
The Youth Endowment Fund partnered with Savanta to conduct its annual ‘Children, violence and vulnerability’ survey.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Contact us

Make Better Decisions.