Youth omnibus
For full national coverage, with 1,000 young people aged 16 to 24, our youth omnibus is representatively split by gender, age and education status.
How we help
Informing and inspiring brands to make better decisions
Combining deep sector expertise with local knowledge to provide you with a deep understanding of your industry.
Data at your fingertips. Instant intelligence about your market, brand & customers.
A study of consumer passion and brand devotion.
Are you ready to move your thinking or your business forward?
Accessing hard-to-reach youth audiences in a quick and cost-effective way is not always easy. Burning questions? You can swiftly ask our nationally representative youth research panel. We can accommodate any type of question – including audio and visual stimuli – and deliver answers within a week!
Our youth-centred omnibus surveys by YouthSight are ideal if you need super-fast answers on a budget.
From quick polls, campaign evaluation and tracking, to strategic planning, product development, communications, and concept testing, we run four separate youth omnibus surveys with different audiences every week through our YouthSight panel.
We’ll return your youth market research results with a clear methodology. No fuss. Just a sure-fire way to stand out and grab Gen Z and student attention.
Access Gen Z market research and a robust youth sample at an affordable price – a truly cost-effective way of speaking to this notoriously hard to reach audience.
Our youth-centred omnibuses offer a hassle-free solution to find the answers you need. Simply send your questions to us and we’ll illuminate you in less than a week. Remain relevant. Grab media attention. Stand out!
We optimise this seamless service by providing you with a dedicated omnibus manager. The result? A personal and professional service with expert advice at every step.
Our four omnibus surveys are delivered by YouthSight and are designed to get you the answers you need from our Gen Z research panel. In less than one week – submit questions on a Thursday, get results on Wednesday – you’ll have access to customised tables including three demographics as standard.
For full national coverage, with 1,000 young people aged 16 to 24, our youth omnibus is representatively split by gender, age and education status.
Access the views of 500 young people who have made an application to study at a university in the UK. The higher education marketing research sample is representatively split by gender, age and school type.
Dig deeper amongst 1,000 full-time undergraduate students who are enrolled at publicly funded UK universities or higher education institutes. With full national coverage, our higher education market research sample is representatively split by gender, course and university type.
For views from those on the first step of their career ladder, we regularly survey 500 graduates nationally within five years of leaving UK universities or higher education institutes. Our Gen Z research sample is representatively split by gender and years from graduation.
Generate headline news and attract ongoing media interest.
Elevate your pitch and gain credibility that will win over clients.
Monitor success and ensure your campaigns are tailored to Gen Z.
Understand trends and make marketing decisions based on robust evidence.
Maximise your comms and new product development success.
Download the brochure for more about our omnibus surveys and pricing.
Download brochureState of the Youth Nation is the UK's leading Gen Z insight tracker. A subscription empowers brands make better youth market decisions.
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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434