Creative development & testing research

“The biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK “first” in advertising research.”

"As a not-for-profit organisation, every pound counts, so it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through. This gave me confidence to air the ad going forwards but also informed our cut downs. As a result we achieved impressive business outcomes with strong Golden Quarter results"

"I have worked with Savanta on a variety of clients and projects, from brand tracking to ad testing. Savanta consistently provide actionable insights that allow us to meaningfully improve the output of our communications, whether that's by making small changes to a specific ad, or highlighting key areas of opportunity for brands to unlock their true potential (for example, which key image statements to focus on). Unlike many other research agencies, they don't settle at diagnostics, instead going deeper to truly analyse the causes behind scores.”