Essentials Campaign Evaluation

Fuss-free, fast, & flexible

You’re only as good as your last campaign. That’s why it’s so important to measure the impact of each one over time, based on KPIs and the strength of your creative. Without evaluation, how can you evolve, improve and succeed?

Our approach

Justifying budget spend is something every marketing manager needs to do. You must quickly and easily understand the effectiveness of each advertising campaign. This is critical for brands and media companies alike. Media owners must prove the effectiveness of their ads. Brands need to justify every pound spent.

Essentials Campaign Evaluation research helps demonstrate the ROI of your campaign by measuring uplifts in awareness, perceptions and behaviors – including purchase intent. Essentials is a suite of market research products that have been designed to offer a simple, low cost alternative to answering your business objectives.

We’ll ensure you understand the impact of your campaign by enabling you to add in campaign specific questions and audience criteria to give you the insights you need.

Product benefits

Understand performance

Identify how well your campaign is performing on increasing KPIs relative to other campaigns. Understand which elements of your campaign are working hardest and performing best.

Measure KPIs and brand metrics

Establish uplift scores for brand awareness, brand image perceptions and how your campaign is influencing consumer behaviours, including purchase intent.

Inform optimal media laydown

Identify how your creative is performing relative to other campaigns. Inform future campaign development, identifying opportunities for further optimisation.

Our Essentials range

BrandVue Essentials

Brand tracker

Concept test

Creative test

Employee experience

Pitch Winner

Stakeholder perceptions

Elvis CommunicationsGlobal activation

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FREE NOWCampaign evaluation

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Featured report

Grocery Eye: Q1 2026

Grocery Eye has been providing the grocery and retail industry with a snapshot of consumer attitudes across the UK for over ten years.

But from this edition onwards, we're going global – hearing from consumers across the UK, Europe and North America to answer the question: What are the big signals shaping grocery today?

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Consumer Compass: Q1 2026

In a period of unrest, how do consumers feel about the world around them?

The Q1 2026 Consumer Compass report brings together the views of over 3,500 consumers across the UK, the Netherlands, Germany, France, Spain, Italy, and the Nordics – and, for the very first time, from over 1,000 consumers across the US and Canada – offering a truly global perspective.

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Business Confidence Northern Ireland Q4 2025

Business Confidence Index for Northern Ireland (NI) increased significantly in Q4 2025, moving up by 6 points.

This is a more encouraging sign after a drop of -10 points in Q3 2025, however overall confidence clearly remains subdued in NI.

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Grocery Eye Q4 2025

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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Consumer Compass Europe: Q4 2025

Brands’ success during periods of economic instability depends on their understanding of today’s consumers – and how they’ll behave tomorrow.

Savanta’s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits.

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AI Impact Report 2025

Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand.

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Business Confidence Northern Ireland Q3 2025

Business Confidence for Northern Ireland has decreased significantly this quarter, from 39 in Q2 2025 to 29 in Q3 2025.

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Grocery Eye Q3 2025

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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