Essentials Campaign Evaluation

Fuss-free, fast, & flexible

You’re only as good as your last campaign. That’s why it’s so important to measure the impact of each one over time, based on KPIs and the strength of your creative. Without evaluation, how can you evolve, improve and succeed?

Our approach

Justifying budget spend is something every marketing manager needs to do. You must quickly and easily understand the effectiveness of each advertizing campaign. This is critical for brands and media companies alike. Media owners must prove the effectiveness of their ads. Brands need to justify every dollar spent.

Essentials Campaign Evaluation research helps demonstrate the ROI of your campaign by measuring uplifts in awareness, perceptions and behaviors – including purchase intent. Essentials is a suite of market research products that have been designed to offer a simple, low cost alternative to answering your business objectives.

We’ll ensure you understand the impact of your campaign by enabling you to add in campaign specific questions and audience criteria to give you the insights you need.

Research benefits

Understand performance

Identify how well your campaign is performing on increasing KPIs relative to other campaigns. Understand which elements of your campaign are working hardest and performing best.

Measure KPIs and brand metrics

Establish uplift scores for brand awareness, brand image perceptions and how your campaign is influencing consumer behaviors, including purchase intent.

Inform optimal media laydown

Identify how your creative is performing relative to other campaigns. Inform future campaign development, identifying opportunities for further optimization.