Essentials Campaign Evaluation

Fuss-free, fast, & flexible

You’re only as good as your last campaign. That’s why it’s so important to measure the impact of each one over time, based on KPIs and the strength of your creative. Without evaluation, how can you evolve, improve and succeed?

Our approach

Justifying budget spend is something every marketing manager needs to do. You must quickly and easily understand the effectiveness of each advertising campaign. This is critical for brands and media companies alike. Media owners must prove the effectiveness of their ads. Brands need to justify every pound spent.

Essentials Campaign Evaluation research helps demonstrate the ROI of your campaign by measuring uplifts in awareness, perceptions and behaviors – including purchase intent. Essentials is a suite of market research products that have been designed to offer a simple, low cost alternative to answering your business objectives.

We’ll ensure you understand the impact of your campaign by enabling you to add in campaign specific questions and audience criteria to give you the insights you need.

Product benefits

Understand performance

Identify how well your campaign is performing on increasing KPIs relative to other campaigns. Understand which elements of your campaign are working hardest and performing best.

Measure KPIs and brand metrics

Establish uplift scores for brand awareness, brand image perceptions and how your campaign is influencing consumer behaviours, including purchase intent.

Inform optimal media laydown

Identify how your creative is performing relative to other campaigns. Inform future campaign development, identifying opportunities for further optimisation.

Our Essentials range

BrandVue Essentials

Brand tracker

Concept test

Creative test

Employee experience

Pitch Winner

Stakeholder perceptions

Elvis CommunicationsGlobal activation

Learn More

FREE NOWCampaign evaluation

Learn More

Featured report

User eXperience: has Financial Services got the digital UX factor?

The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.

Learn More

Savanta Essentials: Consumer Duty

Provide your clients with comms that are FCA compliant with our brand-new 'Savanta Essentials: Consumer Duty' research solution.

Learn More

Ogres to angels: banks have a chance to shine

There remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall.

Learn More

Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities

Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.

Learn More

Grocery Eye (Q1 2023): healthy eating

Available now - the new Grocery Eye report on supporting healthy eating. Download your copy here.

Learn More

Savanta Gender Pay Gap Report 2022

Equal pay, is the legal obligation under the Equality Act 2010 that requires employers to give men and women equal pay if they are employed to do the same work.

Learn More

Online payment security

Concern over online payment security is ever-increasing with the rise of e-commerce and digital transactions. In this report, we reveal who is at risk and who is most concerned about online fraud.

Learn More

Sustainability-related research: 10 things to consider

Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.

Learn More

UK Consumer Compass (Q1 2023)

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

Learn More

Youth Practice Question Time: drinking & socialising

Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.

Learn More