Justifying budget spend is something every marketing manager needs to do. You must quickly and easily understand the effectiveness of each advertising campaign. This is critical for brands and media companies alike. Media owners must prove the effectiveness of their ads. Brands need to justify every pound spent.
Essentials Campaign Evaluation research helps demonstrate the ROI of your campaign by measuring uplifts in awareness, perceptions and behaviors – including purchase intent. Essentials is a suite of market research products that have been designed to offer a simple, low cost alternative to answering your business objectives.
We’ll ensure you understand the impact of your campaign by enabling you to add in campaign specific questions and audience criteria to give you the insights you need.
Identify how well your campaign is performing on increasing KPIs relative to other campaigns. Understand which elements of your campaign are working hardest and performing best.
Measure KPIs and brand metrics
Establish uplift scores for brand awareness, brand image perceptions and how your campaign is influencing consumer behaviours, including purchase intent.
Inform optimal media laydown
Identify how your creative is performing relative to other campaigns. Inform future campaign development, identifying opportunities for further optimisation.
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