In today’s rapidly changing world, charities face an array of complex challenges. From the growing demand for their services to shrinking resources and maintaining strong stakeholder relationships, navigating through these obstacles requires innovation and adaptability.
At Savanta, we have a proven track record of helping charities overcome these hurdles with bespoke research solutions. In this article, we will explore how our expertise and deep understanding of the charity sector can empower organisations to make informed decisions and strengthen their most important relationships.
Charities are constantly striving to maximise the impact and value for money of their services.
How will Savanta help you achieve this?
Our work within the charity sector spans three key specialisms:
Policy research & evaluation
We provide robust evidence to help charities shape their policy positions, design their services and interventions, and evaluate their impact.
By building a full understanding of specific experiences, Savanta enables charities to shape their own policy positions and influence the wider debate. Our research is regularly cited across Whitehall, devolved UK nations, Brussels, and beyond, giving charities a strong voice in policy-making at the highest levels. We help our clients define where policy intervention can have the greatest impact and provide them with the evidence to drive change.
Savanta also help charities to shape the services they deliver to their beneficiaries by conducting a thorough needs assessment. We help to define the services that will make the most difference to charities’ beneficiaries, and the means of delivering and communicating those services in order to make them accessible and inclusive.
An independent evaluation provides charities with an effective means of understanding how well their services are delivering on their intended outcomes. Our evaluations support continuous improvement of a charity’s services, and demonstrate value to stakeholders and funders.
Savanta are recognised leaders supporting our clients to build and maintain strong relationships with their stakeholders. We have the best practice processes in place to work with your internal contact lists, and we have access to a wide range of policy maker and influencer stakeholder audiences ourselves.
By providing a mechanism to listen to charities, we help our clients stay abreast of their stakeholders’ priorities, gain an understanding of their reputation among this important audience, and build tailored communications strategies.
Supporter & public engagement
Retaining existing supporters and attracting new ones are essential for the long-term success of any charity. Our team works closely with charities to identify and activate the specific practical and emotional drivers that motivate individuals to support a cause. By understanding what resonates with their audience, charities can effectively engage supporters and build lasting relationships.
Our bespoke research and specialist products allow charities to understand brand perceptions and build a brand identity that promotes supporter acquisition and retention. Additionally, our products and research help develop, test and evaluate messaging and creative elements, thereby maximising campaign impact.
If you have any questions or would like to further explore Savanta’s research expertise in the not-for-profit sector, please contact one of our experts.
To learn more insights about the work we do, we suggest reading these articles and case studies: