Health & wellbeing

Market research

As a nation, there’s been a significant shift in our focus on health and wellbeing, with a far greater emphasis on all aspects of mental and physical health.

Whether you’re a pharmaceutical, healthcare brand or retailer, public sector organisation, regulator, representative body, care provider, or charity, a healthy dose of health and wellbeing market research can help to navigate these changes.

Olly Wright EVP, Public Get in touch

The UK’s unique healthcare system, with all its complexities, presents challenges to any organisation operating in this space. Along with the NHS and publicly funded bodies, there are a myriad of private healthcare providers adopting the latest advances in digital technologies to support patient’s needs.

The US is also facing a shifting healthcare landscape, with political controversy, a convergence of medical facilities into integrated delivery networks, and a booming consumer wellness industry.

Whether you’re driven to understand health and social care policy, manage reputation for pharmaceutical brands, develop innovative solutions and ideation for consumer healthcare, strong health and wellbeing market research will help you take the temperature of your industry.

Our team can delve into all aspects of healthcare, including tracking the long-lasting impact COVID-19 will have on public health, both in the UK and US.

How we help

Health and social care policy insights

Working alongside consumers, healthcare professionals and stakeholders, we investigate reputation, brand, stakeholder and communication policies and plans. And we deliver recommendations situated in the context of current health policies. Tap into our deep understanding of how the UK health and social care system functions. As a national service, delivered locally and constantly adapting to Government policy, our specialists are adept at keeping up to date about the latest demands on the service. In the US, we’ve worked extensively with insurance providers and leading health systems to navigate the complicated landscape and shifting government policy.

Brand proposition development

If you’re operating within the consumer healthcare market, it's critical to have sharp propositions that accurately meet changing consumer needs. Understanding these behaviours through our health and wellbeing research enables brands to be agile and innovate. Whether it’s ideation, early-stage innovation, concept testing, or product enhancement and positioning, we work across the wellbeing space, from personal care and hygiene to GSL and over the counter (OTC) brands.

Reputation and brand

If you’re operating in the pharmaceutical sector, reputation is everything. We work with government and public affairs, communication and insight departments, looking at reputation, brand and key policy requirements. Our reach includes senior stakeholders, healthcare professionals, patients, and the public internationally. Covering a range of topic areas including vaccination, dermatology, oncology, and diabetes, our researchers and operational teams are fully BHBIA trained and certified.

Market trends analysis

Are you looking to build on your success? Of course you are! But when you operate in a dynamic, ever-evolving landscape, it's all about hard facts. Experts in understanding the wellbeing journey, our team provides informed insights to ensure you deliver an offer that supports physical and mental health. By investigating and understanding your current market, key pain points, drivers and barriers, our work informs future strategy and development.

Case studies

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Nuffield HealthAward-winning brand strategy

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Digital Health & WellnessBenchmarking and tracking brand metrics

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"As a not-for-profit organisation, it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad, but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through."

Nuffield Health

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