Charities market research

Charities and third sector organisations need to gain maximum impact with limited resources. This is particularly tricky when contexts, audience needs, and end clients are constantly changing.

Intelligent charity and non-profit research can strengthen your resilience and income streams. Helping you identify – and anticipate – macro and micro societal changes to adapt and respond when setting strategic objectives.

Here’s how we can help:

Nicola Archer. Director Charities & Public.

Nicola Archer Social Research Director Get in touch

Charities and third sector organisations face tough challenges. Responding to societal change and future-proofing. Investing in leadership and infrastructure. Evolving income streams for better financial resilience. It’s a big ask.

Our team have expertise in providing charity research and not-for-profit research; offering clear evidence for strategic and tactical decision-making. Where you focus, what you prioritise, and where you invest efforts is critical. We provide the insights to help you face challenges head on.

If you’re looking for a partner to inform your not-for-profit communications strategy, build stakeholder relationships, and advise on policy development, you’ve found us!

Acting as trusted advisors to charities and third sector organisations, we work across a range of issues, accessing vital data from vulnerable and minority groups. Let us know your challenges and the sensitivities of your project and we’ll get to work.

Always bespoke. Always considered. Always sympathetic.

How we help

Ensure your policies reflect the changing needs of your beneficiaries

Gain a deep understanding of the changing needs of your service beneficiaries, and learn how macro and micro factors impact on which services are most needed, by whom, and how they can be delivered for maximum impact.

Evaluate your services, branding and campaigns

Evaluate the services you’ve delivered to your end clients and the campaigns you’ve run, identify their relative strengths and weaknesses, and continually improve your efficacy and SROI.

Optimise the impact of your message

Whether your message seeks to influence attitudes or behaviours, we will help you to frame your message to resonate with your target audiences, and advise you on the messengers, formats and channels that will give your message the most impact.

Strengthen your relationships with your partners and stakeholders

Ensure that your strategic priorities are aligned with those of your stakeholders, understand how you are perceived by them, and how you can continue to strengthen these important relationships.

Case studies

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The British Red CrossWomen seeking asylum

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Nuffield HealthMaximising marketing spend

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The Centre for Ageing BetterReframing narratives on ageing

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BrandVue Charities remains the leader in brand tracking within the charities sector and is an instrumental source of data to help us track our performance and the impact of our activities. The tool is incredibly intuitive to use, and doesn’t require much training to get the most out of it. BrandVue are always open to suggestions for improvements and continue to improve the tool and are always happy to provide support and training sessions.

The Children’s Society Head of Supporter Insight

As a not for profit organisation, it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad, but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through.

Nuffield Health

YouthSight’s research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.

Senior Marketing Manager Art Fund

Featured reports

Results Day 2024: Clearing comms round-up

In 2024, the landscape of university admissions continued to evolve, reflecting the challenges and opportunities presented by a post-pandemic world. This year's Clearing process saw universities placing a strong emphasis on empathetic and supportive communication, recognising the heightened pressures that prospective students face. Our report delves into the strategies universities employed to navigate this competitive environment.

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BrandVue: market intelligence & brand growth tool

BrandVue is your market intelligence and brand growth tool, providing valuable, sector specific metrics, delivered through a best-in-class dashboard so you can evaluate yesterday, and plan for tomorrow.

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Consumer Compass Europe Q2 2024

Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report:

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The future of Gen Z: beyond our boundaries

Our final instalment in our eBook series, The future of Gen Z, is here at last - and it's an out of this world finale at that. Get ready to unpack the possibilities of interstellar tourism, technology in the medical field, and Generation Z's rejection of outdated societal norms.

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