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Charities market research

Charities and third sector organisations need to gain maximum impact with limited resources. This is particularly tricky when contexts, audience needs, and end clients are constantly changing.

Intelligent charity and non-profit research can strengthen your resilience and income streams. Helping you identify – and anticipate – macro and micro societal changes to adapt and respond when setting strategic objectives.

Here’s how we can help:

Nicola Archer Social Research Director Get in touch

Charities and third sector organisations face tough challenges. Responding to societal change and future-proofing. Investing in leadership and infrastructure. Evolving income streams for better financial resilience. It’s a big ask.

Our team have expertise in providing charity research and not-for-profit research; offering clear evidence for strategic and tactical decision-making. Where you focus, what you prioritise, and where you invest efforts is critical. We provide the insights to help you face challenges head on.

If you’re looking for a partner to inform your not-for-profit communications strategy, build stakeholder relationships, and advise on policy development, you’ve found us!

Acting as trusted advisors to charities and third sector organisations, we work across a range of issues, accessing vital data from vulnerable and minority groups. Let us know your challenges and the sensitivities of your project and we’ll get to work.

Always bespoke. Always considered. Always sympathetic.

How we help

Understand your target market

Map-out how and why businesses buy solutions. What triggers the need? Who’s involved? What matters to them? Where do they look? And who do they trust?

Develop compelling products and services

From identifying unmet needs and co-creating new solutions, to testing and refining existing late-stage concepts, we can supercharge the success of your next product or service.

Enhance your branding

Where is your brand is now and where do you want to take it? We help you align internal and external perceptions. Attractive, achievable and ownable. It’s where you want your brand to be. Track progress, optimise initiatives, build business cases, and course correct.

Optimise marketing communications

Are you relevant to your audiences? Do your messages resonate? We can develop, test and optimise marketing communications to capture attention within your target market. Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs.

Case studies

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The Centre for Ageing BetterReframing narratives on ageing

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NestaThe public perception of innovation

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Citizens AdviceA link in the chain

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BrandVue Charities remains the leader in brand tracking within the charities sector and is an instrumental source of data to help us track our performance and the impact of our activities. The tool is incredibly intuitive to use, and doesn’t require much training to get the most out of it. BrandVue are always open to suggestions for improvements and continue to improve the tool and are always happy to provide support and training sessions.

The Children’s Society Head of Supporter Insight

As a not for profit organisation, it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad, but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through.

Nuffield Health

YouthSight’s research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.

Senior Marketing Manager Art Fund
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Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices
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BrandVue’s Most Loved Charity Brands 2022
Savanta's latest BrandVue Charities report reveals the UK’s most loved charity brands - with performance rankings from across all major categories.

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Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

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The Top 100 Most Loved Charity Brands 2021
Savanta's BrandVue Charities report reveals the UK’s most loved charity brands of 2021 - with performance rankings from across all major categories.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434