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Retail strategy research

Increasing brand consideration. That’s one thing. But increasing sales is something else! There’s a clear starting point though – understanding shopping behaviours in context. That’s where we come in.

Our approach

Whether you’re a manufacturer or retailer, there’s a common challenge; how do you align your retail strategy with shoppers’ ever-evolving needs and preferences? A data-driven retail marketing strategy is crucial to improving sales. Whether it’s trade marketing, shopper marketing or anything else involving shopper behaviour, there’s no room for one-size-fits-all research. You need a flexible, tailored and consultative approach.

We believe in retail strategy consulting with business outcomes at its core. Everything we do is bespoke and tailored to each client, context and challenge. It’s underpinned by extensive experience in retail research across categories, channels, and markets. We inform and inspire our clients through excellence in market research design, insightful analysis, and compelling storytelling.

We provide the evidence you need to move forward. Not only that, but we also help you engage stakeholders to drive action and change.

Research benefits

Inspiring change and driving impact

Together we can craft a retail marketing strategy that creates value and drives impact – from the boardroom to the shop floor. Ensure all stakeholders, including retail partners and sales consultants, are inspired to work together. Create sustainable growth that’s rooted in actionable insights.

Informing merchandising and retail design

Improve the shopping experience at every stage on the path to purchase. Inspire change, armed with insights to create striking window displays or smarter use of in-store space. Optimise your retail design, planograms, and customer navigation.

Improving category planning and conversions

Ensure the right products are always in front of the right shoppers, with insight-led sharper ranging and improved relevance. The result? Increased conversions across all markets, channels, or formats.

Optimising touchpoints

Be top of mind, relevant and attractive wherever shoppers are. Use more informed, effective branding or messaging throughout the path to purchase, including the all-important point of sale.


Addressing your challenges

We’ll help secure buy-in from key stakeholders. We’ll work with them to understand their challenges, via internal workshops or interviews. We can also fill in any contextual gaps, via desk research or expert interviews.


Understanding your customers

Receive their feedback in-the-moment. From live observations to shop-along exercises or exit interviews, we’ll get up close and personal. Explore in detail how they interact with products, across different retail markets and environments.


Investigating the insights

We work collaboratively with our clients to analyse what we’ve seen and turn the findings into actionable insights. These can then be stress-tested by key stakeholders to make sure they’ll help you move forward.

Research methods

Shopper behaviour

Retail environmental design

Featured Report
The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.
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BrandVue's Most Loved Retail Brands 2022
Savanta's latest BrandVue Retail report reveals the UK’s most loved retail brands of 2022 - with performance rankings from across all major categories.

Download the report below.
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Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
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Planning for In-Season Success
It’s never too early to think about Christmas! But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434