Skip to Content

Higher Education

Access student insights

Insights from audiences throughout the higher education journey.

For anyone going through higher education and beyond this really is the golden time of opportunity and fun. Yes, we secretly wish we were back there too! From applicants to students and graduates, we provide target audience research for further and higher education specialist audiences. In fact, our OpinionPanel community features an unsurpassed youth and student market research panel.

Our approach

We are famous. What for? For solving student and applicant challenges for over 100 UK universities. To attract and retain the best and the brightest, you need access to the minds of specialist youth audiences, university applicants, students, and recent graduates. What are they really motivated by? What will they do next?

Our HE researchers (formerly from YouthSight) have over 15 years of sector expertise and student tracking data that will ensure you never start from zero. We have over 32,300 university applicants and considerers on our panel. We can uncover data including subject areas applied for, expected UCAS points, likely living arrangements and institutions applied to.

What’s more, our student panel includes over 46,500 higher education students from across the UK. We can profile by ethnicity, university group, institution, course level, course duration, living arrangements and much more.

If you’re interested in people entering the workplace, we have over 11,400 recent graduates on our panel. From future entrepreneurs to financial service professionals, and educators to engineers. Our data includes gender, age, nationality, degree class achieved, employment status, sector and company type.

0 k+
university applicants
0 k+
higher education students
0 k+
recent graduates
01

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

02

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

03

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

04

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of student, university and graduate population into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key applicants, students and graduates.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and at the right stage of their education.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage higher education audiences – and cut through the noise! Luckily, we’ve got decades of student audience research experience and are skilled at engaging and communicating with this audience. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Research methods

Qualitative

Quantitative

Analytics

Secondary research

Behavioural science

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Results Day How are A Level students feeling ahead of receiving their exam results video
View transcript

Results Day How are A Level students feeling ahead of receiving their exam results


Independent Learning What new skills are Gen Z learning and where are they learning them? video
View transcript

Independent Learning What new skills are Gen Z learning and where are they learning them?


Case Studies

University of OxfordGauging alumni perceptions

Learn More

University of ManchesterInforming open day strategy

Learn More

Plymouth College of ArtMaximising new course success

Learn More

University of SouthamptonEvaluating brand resonance

Learn More

"This is one of the most useful, impactful and widely used pieces of research we've commissioned."

Plymouth College of Art

"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."

University of Oxford

"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."

Queen Mary University of London Market Intelligence Manager

HE research brochure

Win the battle for brand distinctiveness, student attraction, conversion and retention.

Order a brochure
Featured Reports
Results Day 2024: Clearing comms round-up
In 2024, the landscape of university admissions continued to evolve, reflecting the challenges and opportunities presented by a post-pandemic world. This year's Clearing process saw universities placing a strong emphasis on empathetic and supportive communication, recognising the heightened pressures that prospective students face. Our report delves into the strategies universities employed to navigate this competitive environment.
Learn More
BrandVue: market intelligence & brand growth tool
BrandVue is your market intelligence and brand growth tool, providing valuable, sector specific metrics, delivered through a best-in-class dashboard so you can evaluate yesterday, and plan for tomorrow.
Learn More
Business Confidence Northern Ireland Q2 2024
Savanta's MarketVue Business Confidence Index for NI increased significantly this quarter, from 37 in Q1 2024 to 46 in Q2 2024.
Learn More
Grocery Eye Q2 2024
The 2024 Q2 Grocery Eye report is available to read and download. Keep track of UK dietary requirements and discover how they shape food and drinks purchase decisions. Explore new dietary trends and categories and who they matter to. Download the full report here, today.
Learn More
Consumer Compass Europe Q2 2024
Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report:

Learn More
Sports Sponsorship: ensuring it works for your brand
This year is poised to be a golden one for brands seeking to amplify their visibility through sport sponsorships.
Learn More
The future of Gen Z: beyond our boundaries
Our final instalment in our eBook series, The future of Gen Z, is here at last - and it's an out of this world finale at that. Get ready to unpack the possibilities of interstellar tourism, technology in the medical field, and Generation Z's rejection of outdated societal norms.
Learn More
The UK’s Most Loved Charity Brands 2024
2024's most cherished charity is not just touching lives, but seeking cures. Consumers resonate with this charity's commitment to 'cellular' breakthroughs, and culture of care that envelopes both patients & patrons. How can other charities nurture a similar bond with their communities?
Learn More
The UK’s Most Loved Retail Brands 2024
2024's most loved brand is not only front-of-mind, but at your front door with next-day-delivery. It's success comes as no surprise, attributed to its exceptional 'prime' service, hassle-free customer experience, and agile adaptation to emerging trends. But, who are the rising competition, and what can they do to close the gap?
Learn More
Youth Changemakers: new wave activism
Our latest eBook, 'Youth Changemakers: New Wave Activism' has arrived - and it's a definitive guide to understanding Generation Z's unique approach to making a difference, exploring new forms of activism, and hearing real-world success stories.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434