Skip to Content

Higher Education

Access student insights

Insights from audiences throughout the higher education journey.

For anyone going through higher education and beyond this really is the golden time of opportunity and fun. Yes, we secretly wish we were back there too! From applicants to students and graduates, we provide target audience research for further and higher education specialist audiences. In fact, our OpinionPanel community features an unsurpassed youth and student market research panel.

Our approach

We are famous. What for? For solving student and applicant challenges for over 100 UK universities. To attract and retain the best and the brightest, you need access to the minds of specialist youth audiences, university applicants, students, and recent graduates. What are they really motivated by? What will they do next?

Our HE researchers (formerly from YouthSight) have over 15 years of sector expertise and student tracking data that will ensure you never start from zero. We have over 32,300 university applicants and considerers on our panel. We can uncover data including subject areas applied for, expected UCAS points, likely living arrangements and institutions applied to.

What’s more, our student panel includes over 46,500 higher education students from across the UK. We can profile by ethnicity, university group, institution, course level, course duration, living arrangements and much more.

If you’re interested in people entering the workplace, we have over 11,400 recent graduates on our panel. From future entrepreneurs to financial service professionals, and educators to engineers. Our data includes gender, age, nationality, degree class achieved, employment status, sector and company type.

0 k+
university applicants
0 k+
higher education students
0 k+
recent graduates
01

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

02

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

03

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

04

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of student, university and graduate population into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key applicants, students and graduates.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and at the right stage of their education.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage higher education audiences – and cut through the noise! Luckily, we’ve got decades of student audience research experience and are skilled at engaging and communicating with this audience. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Research methods

Qualitative

Qualitative

Quantitative

Analytics

Secondary research

Behavioural science

Behavioural science

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Results Day How are A Level students feeling ahead of receiving their exam results

Independent Learning What new skills are Gen Z learning and where are they learning them?

Case Studies

University of OxfordGauging alumni perceptions

Learn More

University of ManchesterInforming open day strategy

Learn More

Plymouth College of ArtMaximising new course success

Learn More

University of SouthamptonEvaluating brand resonance

Learn More

"This is one of the most useful, impactful and widely used pieces of research we've commissioned."

Plymouth College of Art

"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."

University of Oxford

"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."

Queen Mary University of London Market Intelligence Manager

HE research brochure

Win the battle for brand distinctiveness, student attraction, conversion and retention.

Order a brochure
Featured Reports
Business Confidence Northern Ireland Q4 2023
The MarketVue Business Confidence Index for Northern Ireland saw a decrease in Q4 2023, falling from 36 in Q3 2023 to 34 in Q4 2023.
Learn More
Cloud busting
New research by Savanta supports the basis of EU and national competition authorities’ investigations into the impact of legacy software vendors’ licensing practices that could harm competition in the cloud infrastructure market.
Learn More
37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.
Learn More
Harnessing the Power of Humanity
In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.
Learn More
Grocery Eye
As we reach the peak period for grocery retail, is price still the driving force behind retail and brand choice? Read our Q4 2023 Grocery Eye report below to learn the key drivers shaping grocery shopping behaviours.
Learn More
Consumer Compass Europe (Q4 report)
Consumer confidence across Europe – how are we set for 2024? 

Our latest quarterly report for consumer confidence tracks confidence up until the end of 2023.  We have uncovered  three key themes emerging from the Q4 data which will help brands plan for the needs of consumers in 2024.

Learn More
Are NI businesses taking actions to guarantee Diversity and Inclusion?
Savanta used one of its surveys to better understand if businesses in Northern Ireland (NI) have taken any specific action on Diversity and Inclusion in the workplace. What actions have NI businesses taken, and how does it compare to GB? Find out in the report below.
Learn More
Parliamentary Panels Calendar 2024
We’ve been running our parliamentary and political panels for nearly 20 years, during which time we’ve honed our industry-leading suite. Identifying the drivers of parliamentarians' perceptions, our panels enable businesses in the public sector to devise strategies that will maximise impact.
Learn More
Sustainable future
Savanta used one of its surveys to better understand if businesses in Northern Ireland (NI) have taken more sustainable action than businesses in Great Britain (GB). What actions have NI businesses taken, and how does it compare to GB? Find out in the report below.
Learn More
Navigating the path to a greener future: a financial services sustainability report
A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434