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Brands in the metaverse: sizing up the opportunity

Our latest study of more than 7,000 consumers across the US, UK, and Europe, reveals intriguing insights around the current level of understanding and awareness of the metaverse.

Dr Nick Baker Chief Research Officer 10/21/2023

Metaverse: we’ve all heard of it, but what does it mean?

The metaverse is best defined as an interactive and fully immersive virtual world. A shared space created by the convergence of physical and virtual reality – from learning and playing, to working and communicating.

The bottom line: your clients are going to need to engage with it. But do they know what they are looking for? For most of them, the answer will be no. Understanding what is happening in the space is vital for our ability to interpret narratives for clients and guide them on better decision-making and brand strategy.

Like it or not, the metaverse is very real – you just have to look at the amount of money going into this area.

Our latest global study provides an expert overview of the metaverse, as well as a glimpse into the future of this rapidly developing space and how digital interaction is expected to evolve. 

The research is founded on the responses of more than 7,000 consumers across the US, UK, and Europe, and dives into the world of opportunities available for brands to get involved in the metaverse.

What to expect:
  • How engaged Gen Z are with the metaverse
  • How it ties into the wider conversation of sustainability
  • The key players and the ones to watch
  • Which brands are deemed the most appropriate to get involved

With virtual reality on the rise, this space is becoming increasingly crucial for brands to be a part of – so don’t miss out on the chance to stay ahead of the curve.

To gain a better understanding of the role your brand should play in the metaverse, download the free report – Brands in the metaverse: sizing up the opportunity – below. 


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