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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology, and high-impact consulting.

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From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow yours and your clients brands.

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With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Helping you navigate consumer needs, behaviors and attitudes to optimize the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Delivering instant intelligence about your market, brand and customers.

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Case studies

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The Civil Aviation AuthorityUnderstanding the public

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Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

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A grocery retailerShopper behaviour

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The Co-op Foundation

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Office for Nuclear RegulationStakeholder audit

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Global Financial Services BrandComms testing

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A global quick service restaurantInnovation and sustainability strategy research

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Safe PassagePro-bono research project

Safe Passage provides the necessary counsel to support individuals navigating the complex immigration systems, ultimately ensuring safe and legal routes for those in need.

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A supermarket retailerValue proposition research

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A supermarket clothing brandPath to purchase research

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Our products

Instant intelligence about your market, brand & customers.

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Digital Ad Performance Research (DAP)

Digital advertising performance testing will tell you how to achieve a better return on your investment.

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BrandVue Eating Out

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Featured report
Global Gaming Report 2023
Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.
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Understanding bias, discrimination, and its impact on society
Welcome to our 2023 DE&I report, investigating the views and lived experiences of 5,000 people from the US, UK, France, Sweden, Germany, and the Netherlands to identify where the issues lie, how they impact behavior, and what progress is being made to increase diversity, equity, and inclusion.
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The UK's Most Loved FMCG Brands 2023
The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.
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Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes
The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.
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Corporate reputation: have banks recovered from the sins of their past?
Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how consumer perceptions have shifted.
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Planning for in-season success 2023
It’s never too early to think about Christmas! But for marketers, category managers and activation teams, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.
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Savanta Essentials Communications Testing overview
Our Savanta Essentials Communications testing offer provides an off the shelf solution to enable communications testing at scale, in a time and cost-efficient manner.
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Communications Testing overview
Current comms testing solutions are based off old rules of engagement and objectives.

Download our one page approach to communications testing research to help you optimise cut through and improve business outcomes.
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BrandVue’s Most Loved Drinks Brands 2023
Using BrandVue Drinks – Savanta’s daily brand tracking tool – our latest report includes analysis from our experts on what brands can learn from the results and where the sector is heading.
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Market trends for restaurants and eating out
Using data from our insight tracking tools, we reveal the latest sector insights and trends for brands operating in the dining and eating out space. Find out what your consumers are thinking, how they're behaving and how your competitors are responding. Read the full report below.
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