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Brand Equity

Driving brand equity in a digital-first world

In today’s rapidly evolving marketplace, brands operate in a more expansive and complex environment.

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Unlock the secrets to powerful packaging design

Discover how to develop a research roadmap that aligns to the key principles of great packaging design.

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The UK Grocery Eye Q3 2024

The UK Grocery Eye is a quarterly report tracking attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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The UX Digital Divide

Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector.

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Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology, and high-impact consulting.

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow yours and your clients brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviors and attitudes to optimize the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Public affairs

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Case studies

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Samsung Campaign insightCampaign Insight

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Leveraging reputational driversin Education

A world-renowned UK university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Data-driven Communications

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Pricing & claims strategy

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Oral healthcare Path-to-PurchasePath-to-Purchase

Understanding path to purchase to inform channel and marketing strategies.

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Evaluating the impact of a video platform partnership

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Digital Ad Performance Research (DAP)

Digital advertising performance testing will tell you how to achieve a better return on your investment.

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BrandVue Eating Out

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Featured report
AI Impact Report: Financial Services edition
Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.
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AI Impact Report: Retail edition
Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.
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AI Impact Report: CPG edition
Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.
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AI Impact Report: Entertainment edition
Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.
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Driving brand equity in a digital world
In today’s rapidly evolving marketplace, brands are undergoing a profound transformation, shifting from traditional brick-and-mortar operations to a more expansive and complex digital offering.
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ESG: The continued push for progress
In 2022 and 2023, Savanta sought businesses’ opinions on Environmental, Social and Corporate Governance (ESG) issues and topics. Concern was high and many businesses planned to take action, develop policies, borrow for ESG projects and/or invest ethically. However, only a minority actually had a sustainability policy.

A year on, and a tough year at that, what’s the story now?
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Insight Fountain
Savanta Insight Fountain helps you get more from your research spend by improving the ease and quality of access to data and insight through an AI interface.
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Consumer Compass Europe: Q3 2024
Our Q3 2024 report is now available for download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
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The UX digital divide
Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today.
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Grocery Eye Q3 2024
The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.
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Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710