B2B & B2C Market Research Company

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology, and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow yours and your clients brands.

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Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring

Consumer brands

Helping you navigate consumer needs, behaviors and attitudes to optimize the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring

Public affairs

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Case studies

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Black-led media platformUnderstanding the market

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American lifestyle apparelCustomer journey mapping

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Digital advertising softwareB2B brand tracking

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Life science companyAmplifying the corporate voice via the scientific community

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Major luxury kitchen appliance brandCustomer journey mapping

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A winning fitness appNew product development

Our client is an American luxury fitness company that owns several renowned lifestyle brands.

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Global expansionBrand Health

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Leading payment processing companyAddressing unmet needs

The client is among the top payment processing companies in America.

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M Booth: Vaccine rolloutBrand perceptions

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Ribbon CommunicationsBrand health tracker

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Digital Ad Performance Research (DAP)

Digital advertising performance testing will tell you how to achieve a better return on your investment.

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BrandVue Eating Out

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Featured report

Sustainability Segmentation: how marketers can turn good intentions into green buying behaviors

Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviors to be adopted across society, particularly when it comes to consumer choices.

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BrandVue’s Most Loved Eating Out Brands 2022

Welcome to BrandVue’s Most Loved Eating Out Brands 2022 – a recognition and celebration of the most emotively connected Eating Out brands in 2022, brought to you by Savanta.

Within this report, we reveal America’s most loved Eating Out brands – with performance rankings from across all major categories – Asian, burger, cafés & bakery, chicken, family style, frozen desserts, Italian or pizza, Mexican, sandwich, speciality.

Download the report below.

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Social media marketing (episode 3)

Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences.

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How Gen Z will change the world (vol.3)

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.

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The fast fashion paradox and the second hand solution

Download this eBook and gain key insights into Gen Z's moral dilemma around purchasing fast fashion: does their love of fast fashion conflict with their desire to save the planet?

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Delivering successful thought leadership

In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

Download our report now.

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Banking on the next generation eBook

How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape? Download the eBook to find out.

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Sports Sponsorship: How to ensure it works for you

Sports sponsorships present massive opportunities for brands, and we've been assessing the impact of sponsorship to get it right in the eyes of fans and participants.

Download our free guide below.

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