B2B & B2C Market Research Company

Brand Equity

Driving brand equity in a digital-first world

In today’s rapidly evolving marketplace, brands operate in a more expansive and complex environment.

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Unlock the secrets to powerful packaging design

Discover how to develop a research roadmap that aligns to the key principles of great packaging design.

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Confusion, stress, and refund worries: tax season 2025

Taxpayer concerns in 2025: Americans want reform & fear IRS delays

Reports

Beauty Unwrapped: Navigating the path-to-purchase

In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.

Brand Equity

Pack Optimization

Tax Season 2025

Beauty Unwrapped

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology, and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow yours and your clients brands.

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Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring

Consumer brands

Helping you navigate consumer needs, behaviors and attitudes to optimize the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring

Public affairs

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Case studies

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Internet Watch Foundation (IWF)Language testing research study

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Santa Fe RelocationGlobal mobility survey

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OfwatCustomer spotlight

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Defining the target audience for a fashion brand

As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context

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Samsung Campaign insightCampaign Insight

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Leveraging reputational driversin Education

A world-renowned UK university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Digital Ad Performance Research (DAP)

Digital advertising performance testing will tell you how to achieve a better return on your investment.

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BrandVue Eating Out

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Featured report

The UK’s Most Loved Brands 2021

We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.

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AI Impact Report 2024: Entertainment edition

Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

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Brands in the metaverse: how big is the opportunity?

Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse

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Grocery Eye – the end of the road for the plant-based category? We don’t think so.

As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today’s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?

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Research with vulnerable audiences

Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

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Global Beauty Path to Purchase 2025

In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.

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AI Impact Report: Financial Services edition

Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.

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AI Impact Report: Retail edition

Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.

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AI Impact Report: CPG edition

Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.

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AI Impact Report: Entertainment edition

Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

Learn More