B2B Brands | Consumer Brands | Media

Shaun Austin
Head of Media
01/13/2025
Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry.
What you’ll learn in this report:
- Consumer behavior with AI in entertainment: Explore how AI is shaping content discovery, creation, and consumption.
- The rise of Generative AI: Uncover trends in consumer adoption of tools like chatbots and voice assistants.
- Virtual assistants today: Learn how they help consumers search, play, and create content.
- Future trends for virtual assistants: Analyse their evolving role in entertainment over the next year, from recommendations to personalisation.
- Actionable strategies for brands: Discover how to leverage AI and virtual assistants to enhance experiences and boost sales.
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