We have the right tools at our fingertips to conduct automotive market research – whether your focus is personal or commercial drivers, fleet managers, legislative decision makers or external stakeholders.
Looking to embed a customer centric culture based around insight? Our teams conduct a range of customer experience projects. From SMS-led short-form surveys to more in-depth qualitative or quantitative surveys. With our car market research you’ll truly understand the customer’s experience, ensure repeat purchases and optimise word of mouth recommendations.
When an industry is changing so quickly it’s a struggle to keep up. Understanding the attitudes and behaviors of customers – now and in the future is vital. Segmentation is a central starting point. It helps you better understand user groups, where they sit in terms of moving to new types of vehicles, ownership, usage models, and how these are changing over time.
Need to understand the appeal of new features, functionality, and benefits, as well as the price customers are willing to pay? We’ve developed product optimisation and pricing models across the industry to ensure development budgets are guided to yield optimum revenue benefit.
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