Automotive market research

Zero emissions, autonomous vehicles, diverse mobility, electrification, and greater regulatory control. The automotive industry is constantly evolving.

Our approach

For leading brands, innovation and profitability are delicately balanced against the changing landscape of societal, political, and environmental conditions.

Want to truly make a difference in ensuring the future of automotive is profitable and sustainable? Then it’s essential to understand changes in consumer needs and accelerate opportunities across manufacturers, dealers, and other automotive stakeholders. We have broad experience within the automotive industry, grounded in customer experience tracking for manufacturers and dealerships.

Sustainability is at the heart of what drives our ethos; striving towards this with a clear direction is something we passionately support through our automotive market analysis.

How we help

We have the right tools at our fingertips to conduct automotive market research – whether your focus is personal or commercial drivers, fleet managers, legislative decision makers or external stakeholders.

Customer experience

Looking to embed a customer centric culture based around insight? Our teams conduct a range of customer experience projects. From SMS-led short-form surveys to more in-depth qualitative or quantitative surveys. With our car market research you’ll truly understand the customer’s experience, ensure repeat purchases and optimise word of mouth recommendations.

Customer segmentation

When an industry is changing so quickly it’s a struggle to keep up. Understanding the attitudes and behaviors of customers – now and in the future is vital. Segmentation is a central starting point. It helps you better understand user groups, where they sit in terms of moving to new types of vehicles, ownership, usage models, and how these are changing over time.

Product development and pricing

Need to understand the appeal of new features, functionality, and benefits, as well as the price customers are willing to pay? We’ve developed product optimisation and pricing models across the industry to ensure development budgets are guided to yield optimum revenue benefit.

Case Studies

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Toyota – The&PartnershipBrand and model development

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Automotive manufacturerUnderstanding the customer journey for electric vehicles

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“The biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK “first” in advertising research.”

Volvo Head of Marketing

Featured reports

Grocery Eye: Q1 2026

Grocery Eye has been providing the grocery and retail industry with a snapshot of consumer attitudes across the UK for over ten years.

But from this edition onwards, we're going global – hearing from consumers across the UK, Europe and North America to answer the question: What are the big signals shaping grocery today?

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AI Impact Report 2025

Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand.

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The UK’s Most Loved Brands 2021

We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.

Download the report below.

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AI Impact Report 2024: Entertainment edition

Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

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Brands in the metaverse: how big is the opportunity?

Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse

Download the report below.

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Grocery Eye – the end of the road for the plant-based category? We don’t think so.

As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today’s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?

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Research with vulnerable audiences

Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

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Global Beauty Path to Purchase 2025

In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.

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AI Impact Report: Financial Services edition

Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.

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